A division of Dialekta - LG2 Group
Varibase is an agency specializing in data-driven marketing performance and CRM. Founded in France in 2001, it moved to Montreal in 2007. Today, Varibase continues its mission as the CRM division of Dialekta, a member of the Lg2 group, with a continued focus on personalized marketing activation and strategic data leveraging.
Evolving from the traditional CRM approach to CXM (Customer Experience Management), companies now have the opportunity to reinvent the relationship between brands and their customers, interconnecting business intelligence, technological innovation and digital creativity.
Specializing in CXM, Varibase develops measurable marketing strategies for retention and acquisition based on analysis and understanding of consumer behavior.
Through the data collected transactions, during navigation or other interactions with the brand, the agency designs highly personalized, cross-channel, targeted activation scenarios, while optimizing the media mix to maximize ROI.
Varibase also has significant expertise in the pharmaceutical sector. This enabled us to gain in-depth knowledge of the functioning of this market and regulatory constraints PAAB. We maximize the impact of your communications in compliance with these constraints.
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