Varibase has helped more than 120 organisations in North America and Europe, both BtoC, BtoB, in all kinds of industries: leisure, luxury, health, telecommunications, automotive, distribution, banking / insurance. We develop custom relational communications by understanding the behavior of the end customer.
Mercedes Benz Retail is a dealer network owned by the brand.
Create a loyalty club with a strategic mix of promotional and relationship-oriented offers; to bring customers back into the dealership.
Issues
Earning the loyalty of vehicle owners who don’t have a warranty, and to increase dealership sales.
Our added value
a strategy leveraging offer and message customization according to model, to increase conversion rate and acknowledge the customer’s value.
A leader in the North American market, Keurig manufactures brewing machines and distributes coffee, tea and other beverage capsules.
Risk and growth opportunity analysis, recommendation and implementation of a customized e-CRM plan, according to customer life cycle.
Issues
Significant acquisition, loyalty and retention objectives to stimulate sales at keurig.ca.
Our added value
Leverage and deploy an analytical, strategic and tactical vision.
Vidéotron is a global telecommunications operator/provider (TV, telephone, web, interactive multimedia) and a leader in Canada.
An integrated Sid Lee/Varibase team was put in place, to take a 360 approach to the overall advertising and relationship communications plan.
Issues
Align relationship marketing and brand platform campaigns.
Our added value
A strategic partnership with Sid Lee offers a unique collaboration between strategic and operational teams.
Expert perfumer, Fruit & Passion develops product for the body and home, incorporting unique and natural fragrances.
Transition from an approach that was 100% promotional to a more relationship oriented strategy.
Issues
Making the move from a completely promotional approach to one more relationship oriented.
Our added value
Strategically align the paradigm shift from totally promotional toward a more value-added type of program.
IGA is a major grocery chain in Québec, with more than 250 stores.
Optimize the marketing campaign’s profitability with flexible and contextual content based on customer reaction and profile.
Issues
Convince store owners that a highly personalized communication according to customer profile would deliver significantly better results than the traditional newsletter.
Our added value
Develop a pilot program that would confirm our strategy before deploying at large.
With stores throughout Canada, Deserres answers the creative needs of artists, amateurs, and hobbyists
The “Quick Win” strategy, with personalized offers based on customers’ artistic interests and preferred products.
Issues
Increase the frequency of Creative Club member visits to the store.
Our added value
Development and implementation of a segmented action plan, which provided significant and measurable results for each segment.
Botanic is a network of garden centres focused on natural wellbeing; centres that combine market growth with social responsibility.
Concept and development of Club Botanic (fee-based subscription), founded on the brand’s values and customized content production.
Issues
Loyalty to the brand, leveraging its values
Our added value
The ability to evolve the program and manage its 500,000+ members.
Gémo is a distributor of fashion merchandise for the whole family, with 500+ stores in France.
CRM strategy and promotional tactic based on a new segmentation developed by the agency.
Issues
Very limited customer knowledge.
Our added value
Analytical ability, leveraging a B2C transactional database; mining important information in order to activate in-store traffic.
Ponant is the only luxury cruise company flying the French flag.
“Premiumisation” of the customer relationship via a re-engagment program for clients seeking a high quality service.
Issues
In depth customer knowledge but some difficulty in reactivating them after their first trip.
Our added value
“Premiumisation” of the relationship, organization of a re-engagement program directed toward clients seeking a higher quality of service.
California Bliss is a new Frozen Yogurt brand, which originated in California and was launched in France in 2014.
Initiation via digital device, development of French website and set up and maintenance of social networks.
Issues
Piggybacking on the launch of the brand in France, in order to reach a young target.
Our added value
An efficient conversion strategy with a presence in major traffic areas in store, notably using social media (FB, Twitter, Instagram).
A leading health provider, Sanofi supplies medication corresponding to various conditions/therapies/treatments, such as diabetes, oncology and cardiology.
Develop innovative marketing campaigns, which also comply with legal criteria of the highly regulated pharmaceutical market.
Issues
Transform Sanofi communication, which had been strictly product centric… to one more service oriented.
Our added value
Innovate with relationship oriented concepts that broke with standard pharmaceutical industry standards, all while complying with regulations and leveraging best practices.
Menarini is an Italian laboratory that has been established in France since 1992, with revenues of CAD$200M.
Development of a content platform and an activation program for 8,000 medical specialists.
Issues
Support medical visitors and help them build a relationship with doctors.
Our added value
Automatizing workflow between the laboratory and the doctors helped the doctors be more autonomous; made generated patient content more educational.
Husqvarna is a manufacturer of gardening tools and accessories.
Generate enthusiasm throughout the network via the creation of a brand, a promotional plan and a technological platform.
Issues
Strongly support network sales during periods of low activity.
Our added value
Develop exclusive services to increase preference for Husqvarna products and to reinforce the relationship among the brand, the network and customers.
AGPM is an insurance leader for the military and associated occupations.
Development and implementation of a technical platform for sales tools personalization.
Issues
Support each occupation according to the parameters of each specific target market.
Our added value
Development of a technical platform that allows AGPM representatives to produce highly personalized sales tools, according to the military school where they would be presented/placed.
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