{"id":853,"date":"2019-10-01T11:30:35","date_gmt":"2019-10-01T15:30:35","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=853"},"modified":"2023-11-30T10:01:27","modified_gmt":"2023-11-30T15:01:27","slug":"livre-blanc-black-friday-2019","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/livre-blanc-black-friday-2019\/","title":{"rendered":"Black Friday-livre blanc"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb26px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb-45px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

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<\/span><\/h1>\n

Livre Blanc, sp\u00e9cial\u00a0Black Friday<\/a><\/span><\/h1>\n

Le guide ultime du Black Friday pour augmenter vos ventes gr\u00e2ce au marketing relationnel<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb-31px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/10\/black-friday-2.jpg\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

\u00a0 \u00a0 \u00a0 \u00a0Cette importante p\u00e9riode de ventes qui regroupe le vendredi (Black Friday) et lundi (Cyber Monday) est aujourd’hui l’un des plus grands \u00e9v\u00e9nements commerciaux de l’ann\u00e9e apr\u00e8s la p\u00e9riode des f\u00eates !
<\/span>\u00a0 \u00a0 \u00a0 Dans ce livre blanc, d\u00e9couvrez comment vous d\u00e9marquez de la comp\u00e9tition \u00e0 l’aide de campagnes percutantes pour cette forte p\u00e9riode et ainsi augmenter vos ventes.\u00a0<\/span><\/p>\n

T\u00e9l\u00e9chargez le livre blanc\u00a0<\/strong><\/span>sp\u00e9cial BLACK FRIDAY<\/strong><\/span><\/a><\/p>\n

<\/span><\/span><\/p>\n

Au sommaire :
<\/strong><\/span><\/span>
1. L’\u00e9v\u00e9nement en chiffres<\/span><\/span>
<\/span><\/span><\/p>\n

Des depenses historiques en 2018
Comment les clients arrivent sur votre site web ?
Le responsive n\u2019est plus une option ! Soyez Mobile first
L\u2019utilisation des assistants vocaux ameliore l\u2019experience utilisateur
Black Friday : une occasion de se faire plaisir ?
Les meilleures ventes de la periode au Quebec<\/span><\/span><\/p>\n

2. Que cherche le client pendant lcette p\u00e9riode ? Des rabais, mais encore ?
3. Cr\u00e9ez un calendrier des communications
4. D\u00e9marquez-vous et personnalisez vos objets et preheader
<\/span><\/span>5. Mettez en avant les meilleurs tarifs et avantages
6. N’oubliez pas les cartes cadeaux
7. Organisez un jeu concours avant le Black Friday pour augmenter votre base de donn\u00e9es
8. Utilisez un outil marketing automation avec sc\u00e9nario
9. \u00c9tendez la p\u00e9riode de vente avant ou apr\u00e8s
10. Design : cr\u00e9ez une identit\u00e9 visuelle sp\u00e9ciale<\/span><\/span><\/p>\n

BONUS<\/strong> : Le Green Friday, une tendance qui monte<\/span><\/span><\/p>\n

T\u00e9l\u00e9chargez le livre blanc\u00a0<\/strong>sp\u00e9cial BLACK FRIDAY<\/strong><\/span><\/a><\/p>\n

<\/span><\/span><\/p>\n

Retrouvez \u00e9galement notre Livre blanc de la f\u00eate des m\u00e8res 2019<\/a><\/span> ou le Livre Blanc sp\u00e9cial No\u00ebl 2018<\/a><\/span>.<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbzn5wy2rn@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ 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Black Friday est aujourd’hui l’un des \u00e9v\u00e9nements commerciaux majeurs de l’ann\u00e9e! D\u00e9couvrez les tendances et les meilleures pratiques.<\/p>\n","protected":false},"author":2,"featured_media":2276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[19,20,16,17,18,13,14],"class_list":["post-853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livre-blanc","tag-campagnecourriel","tag-campagneemailing","tag-courriel","tag-email","tag-emailing","tag-marketing","tag-marketingrelationnel"],"yoast_head":"\nBlack Friday-livre blanc - Le blog du Marketing Relationnel, par Varibase<\/title>\n<meta name=\"description\" content=\"Black Friday est aujourd'hui l'un des \u00e9v\u00e9nements commerciaux majeurs de l'ann\u00e9e ! 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