{"id":79,"date":"2018-12-24T11:00:36","date_gmt":"2018-12-24T16:00:36","guid":{"rendered":"https:\/\/www.varibase.com\/blog\/?p=79"},"modified":"2023-11-30T10:05:22","modified_gmt":"2023-11-30T15:05:22","slug":"livre-blanc-noel-2018","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/livre-blanc-noel-2018\/","title":{"rendered":"Livre Blanc &#8211; Personnalisez No\u00ebl"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; min_height=\u00a0\u00bb26px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb200px\u00a0\u00bb custom_margin=\u00a0\u00bb-45px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h1><span style=\"color: #000000;\"><\/span><\/h1>\r\n<h1><span style=\"color: #000000;\"><\/span><\/h1>\r\n<h1><span style=\"color: #000000;\">Livre Blanc, sp\u00e9cial\u00a0No\u00ebl<a href=\"https:\/\/fr.wikipedia.org\/wiki\/No%C3%ABl\" ping=\"\/url?sa=t&amp;source=web&amp;rct=j&amp;url=https:\/\/fr.wikipedia.org\/wiki\/No%25C3%25ABl&amp;ved=2ahUKEwjyoOb3rZ7iAhWunuAKHfzrB6gQFjABegQIABAB\"><\/a><\/span><\/h1>\r\n<p><span style=\"color: #808080;\">50 id\u00e9es tricot\u00e9es sur mesure pour optimiser vos courriels commerciaux de\u00a0<span>No\u00ebl.<\/span><\/span><\/p>\r\n<p><span style=\"color: #808080;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb-31px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2018\/12\/noel.png\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb min_height=\u00a0\u00bb720px\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span style=\"color: #000000; font-size: medium; font-family: inherit; font-weight: normal;\"><span>Bient\u00f4t No\u00ebl et sa valse de campagnes marketing, de courriels dans nos bo\u00eetes. Autant d&rsquo;id\u00e9es pour garnir de cadeaux le pied du sapin. Encore faut-il savoir par o\u00f9 commencer.<br \/>Si vous souhaitez\u00a0<\/span><\/span><span style=\"font-family: inherit; font-size: medium;\">faire la promotion de vos offres sp\u00e9ciales No\u00ebl, vous \u00eates peut-\u00eatre actuellement en pleine recherche d&rsquo;inspiration. <\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium;\">Comment r\u00e9ussir un plan de communication courriel sans sur-solliciter votre base de donn\u00e9es ?<br \/>Quand devriez-vous commencer \u00e0 parler d&rsquo;id\u00e9es cadeaux dans vos communications ?<br \/>Donner une id\u00e9e cadeau par jour, bonne ou mauvaise id\u00e9e ?<br \/>Doit-on faire un calendrier de l&rsquo;avent ? <\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium;\">Nous nous posons tous ces questions, et la r\u00e9ponse c&rsquo;est qu&rsquo;il n&rsquo;y a pas de recette magique. N\u00e9anmoins, en respectant des bonnes pratiques, on arrive \u00e0 optimiser le plan de communication. <\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium;\">Dans ce livre blanc vous retrouver les meilleures pratiques des plus grandes marques et nos conseils pour les mettre en oeuvre.<\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: medium;\"><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/varibase.com\/blog\/lp-noel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Livre Blanc No\u00ebl\"><span><strong>T\u00e9l\u00e9chargez le livre blanc\u00a0<\/strong><\/span><strong><span>sp\u00e9cial Noel<\/span><\/strong><\/a><\/p>\n<p><span style=\"color: #000000; font-size: medium; font-family: inherit; font-weight: normal;\"><span><\/span><\/span><\/p>\n<p><span style=\"color: #000000; font-size: medium; font-family: inherit; font-weight: normal;\"><span>Retrouvez \u00e9galement notre\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/varibase.com\/blog\/lp-fete-des-meres\/\">livre blanc sp\u00e9cial F\u00eate des m\u00e8res<\/a><\/span>\u00a0ou <span style=\"text-decoration: underline;\"><a href=\"https:\/\/varibase.com\/blog\/lp-blackfriday\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Livre Blanc sp\u00e9cial Black Friday\">Livre Blanc sp\u00e9cial Black Friday<\/a><\/span>.<\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"text-decoration: underline;\"><\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7&Prime; background_color=\u00a0\u00bb#6cbfa2&Prime; background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000&Prime; header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Soyez curieux !<\/h2>\n<p><span style=\"font-size: medium;\">Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l&rsquo;analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; 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