{"id":75,"date":"2019-02-12T11:00:49","date_gmt":"2019-02-12T16:00:49","guid":{"rendered":"https:\/\/www.varibase.com\/blog\/?p=75"},"modified":"2023-11-30T10:09:11","modified_gmt":"2023-11-30T15:09:11","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/customer-journey\/","title":{"rendered":"Sommet Customer Journey, on y \u00e9tait"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ min_height=\u00a0\u00bb26px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb-45px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb17px|||||\u00a0\u00bb]

Sommet Customer Journey<\/span><\/h1>\n

Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Retour sur cette journ\u00e9e avec un programme riche en apprentissage.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/02\/sommet.png\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb]

Cette journ\u00e9e portait sur la relation entre les marques et le consommateur. L\u2019\u00e8re des donn\u00e9es, des points d\u2019interaction, des \u00e9cosyst\u00e8mes num\u00e9riques et des nouvelles technologies explosent. Lors de cette journ\u00e9e, nous avons eu la chance d\u2019entendre plusieurs pan\u00e9listes parler de cette relation entre les marques et le consommateur. Ils ont \u00e9galement abord\u00e9 le r\u00f4le que le marketing joue au sein de leur entreprise. Un programme complet<\/span><\/a><\/span> pour aborder les enjeux, les outils et d\u00e9couvrir des projets autour du parcours client et du marketing relationnel.<\/span><\/p>\n

Richard Arpin<\/a><\/span><\/span>, Directeur marketing relationnel et fid\u00e9lisation chez Vid\u00e9otron a abord\u00e9 le sujet de l\u2019<\/span>hyperpersonnalisation\u00a0dans les \u00e9changes entre les clients et la marque. Vid\u00e9otron utilise la personnalisation et la segmentation attitudinale dans le marketing relationnel en exploitant les donn\u00e9es r\u00e9colt\u00e9es. Cela permettent de proposer un message et une offre cibl\u00e9s et adapt\u00e9s au besoin du consommateur. Dans ce\u00a0<\/span>sens, Vid\u00e9otron utilise l’intelligence d’affaires et des mod\u00e8les pr\u00e9dictifs pour r\u00e9aliser des campagnes marketing.\u00a0Cette technique permet donc de bien comprendre le comportement et le besoin du consommateur et ainsi le fid\u00e9liser \u00e0 la marque Vid\u00e9otron. <\/span><\/p>\n

Pour sa part Jonathan Gendreau<\/span><\/a><\/span>,\u00a0vice-pr\u00e9sident marketing et strat\u00e9gie num\u00e9rique chez BMR, a rappel\u00e9 l’importance du lien entre espace physique et num\u00e9rique, pour avoir une exp\u00e9rience client globale. Il a fait cela en citant les exemples des d\u00e9taillants num\u00e9riques qui ouvrent des espaces physiques, comme Amazon ou des entreprises d\u00e9tenant des espaces physiques qui d\u00e9veloppent aujourd’hui une offre num\u00e9rique comme Walmart.<\/span><\/p>\n

Dominic Gagnon<\/span><\/span><\/a><\/span> de Connect & Go a quant \u00e0 lui expliqu\u00e9 leur projet d’implantation de la technologie RFID dans des festivals \u00e0 travers le monde, dont les Jeux Olympiques de Cor\u00e9e du Sud en 2018. Dominic est connu pour avoir r\u00e9volutionn\u00e9 les m\u00e9thodes de paiement en \u00e9liminant les longs moments d\u2019attente gr\u00e2ce \u00e0 sa technologie de bracelet RFID. Il pr\u00e9cise que lors de ses \u00e9v\u00e9nements, il essaye d\u2019int\u00e9grer la technologie \u00e0 tous les points de contacts possibles, pour rejoindre le consommateur et lui permettre de vivre la meilleure exp\u00e9rience lors du festival. Pour Dominic, le storytelling est un \u00e9l\u00e9ment tr\u00e8s important \u00e0 consid\u00e9rer lors du choix de la technologie \u00e0 mettre en place lors d’un \u00e9v\u00e9nement.<\/span><\/p>\n

En apr\u00e8s-midi, \u00e9tait propos\u00e9 une s\u00e9rie de 3 ateliers sur la programmatique, le design thinking et le Onboarding<\/a><\/span><\/span>.<\/span><\/p>\n

L’atelier sur le design thinking abord\u00e9 par Martin Proteau,<\/span>\u00a0<\/strong>Directeur Strat\u00e9gie num\u00e9rique et exp\u00e9rience client chez Tink. L’activit\u00e9 avait pour but de mieux comprendre le client et de s\u2019assurer que notre produit\/service correspond au besoin de notre client \u00e0 l\u2019aide d\u2019une activit\u00e9 de brainstorm. \u00c0 l’aide de post-it et de questions, on devait se poser pour bien comprendre la r\u00e9alit\u00e9 de notre client. <\/span><\/p>\n

Antoine Grosfilley<\/span><\/a><\/span>,\u00a0<\/strong>Vice-pr\u00e9sident Marketing et strat\u00e9gie, chez Symplify a pr\u00e9sent\u00e9 un atelier sur le Onboarding. Il a mis en avant la n\u00e9cessit\u00e9 de comprendre et cartographier le parcours client. Ceci passe par une compr\u00e9hension fine des diff\u00e9rentes parties prenantes (marketing, vente, service apr\u00e8s vente, …). D’une bonne connaissance des points de contact (site web, m\u00e9dia sociaux, interm\u00e9diaires \/ revendeurs, courriels, support technique, …) et de l’identification des enjeux et des opportunit\u00e9s pour am\u00e9liorer l’exp\u00e9rience. Il est donc primordiale pour cela de bien comprendre<\/span>\u00a0les \u00e9tapes essentielles et les outils \u00e0 mettre en place pour qu’un prospect se sente bien accueilli par la marque et que celle-ci puisse l’accompagner tout au long de sa r\u00e9flexion et de son processus d’achat.<\/span><\/p>\n

Cette journ\u00e9e nous a permis d’aborder les enjeux du marketing relationnel \u00e0 travers plusieurs industries. Nous en revenons avec plus d’inspiration et d’id\u00e9es cr\u00e9atives. <\/span><\/p>\n

Retrouvez toutes ici<\/span><\/a><\/span> les informations sur le Sommet Customer Journey 2019.
<\/span>Visualisez les vox pop des pan\u00e9listes<\/a>
<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb3.25″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbvbsub01@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.0″ title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#000000″ form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#000000″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px||15px|11px||\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_contact_button=\u00a0\u00bbfloat: none!important;||text-align: center!important;\u00a0\u00bb border_color_bottom=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbEmail\u00a0\u00bb field_title=\u00a0\u00bbAdresse e-mail\u00a0\u00bb field_type=\u00a0\u00bbemail\u00a0\u00bb fullwidth_field=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.0″ form_field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.3″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb50px|0px||0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb672″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb3.25″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb0|0px|13px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#b3b3b3″ header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb max_width=\u00a0\u00bb93%\u00a0\u00bb border_color_all=\u00a0\u00bb#0c0c0c\u00a0\u00bb]

Varibase<\/strong><\/p>\n

Agence sp\u00e9cialis\u00e9e en marketing relationnel et interactif, compos\u00e9e d\u2019une trentaine de collaborateurs bas\u00e9s en France et au Canada. Varibase d\u00e9veloppe des programmes de fid\u00e9lisation et d\u2019acquisition uniques bas\u00e9s sur l\u2019analyse et la compr\u00e9hension des comportements des consommateurs et des influenceurs. Elle s\u2019appuie sur l\u2019utilisation de tactiques marketing cibl\u00e9es, hyper personnalis\u00e9es, interactives et cross-canal.<\/p>\n

Montr\u00e9al : +1 (514) 871 0775
Paris :\u00a0+33 6 74 95 58 08<\/p>\n

\"Logo\u00a0\u00a0\"Logo<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbfhenry@varibase.com\u00a0\u00bb title=\u00a0\u00bbFormulaire de contact\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre message. Nous vous r\u00e9pondrons dans les plus bref d\u00e9lais.\u00a0\u00bb submit_button_text=\u00a0\u00bbSoumettre\u00a0\u00bb _builder_version=\u00a0\u00bb3.23″ form_field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#6cbfa2″ title_font_size=\u00a0\u00bb22px\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bb#6cbfa2″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#6cbfa2″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb border_color_all=\u00a0\u00bb#e02b20″ form_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbName\u00a0\u00bb field_title=\u00a0\u00bbNom\u00a0\u00bb _builder_version=\u00a0\u00bb3.21.1″ button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00a0\u00bbEmail\u00a0\u00bb field_title=\u00a0\u00bbAdresse e-mail\u00a0\u00bb field_type=\u00a0\u00bbemail\u00a0\u00bb _builder_version=\u00a0\u00bb3.16″ button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00a0\u00bbMessage\u00a0\u00bb field_title=\u00a0\u00bbMessage\u00a0\u00bb field_type=\u00a0\u00bbtext\u00a0\u00bb fullwidth_field=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.23″ form_field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb form_field_line_height=\u00a0\u00bb1em\u00a0\u00bb field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Ce qu’il faut retenir.<\/p>\n","protected":false},"author":2,"featured_media":92,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[11,12,13,14],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","tag-customer","tag-customerjourney","tag-marketing","tag-marketingrelationnel"],"yoast_head":"\nSommet Customer Journey, on y \u00e9tait - Le blog du Marketing Relationnel, par Varibase<\/title>\n<meta name=\"description\" content=\"Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Ce qu'il faut retenir sur cette journ\u00e9e de conf\u00e9rences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varibase.com\/blog\/customer-journey\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Henry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/\"},\"author\":{\"name\":\"Fanny Henry\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/08a0931b143bb04f84fa03b85f512be9\"},\"headline\":\"Sommet Customer Journey, on y \u00e9tait\",\"datePublished\":\"2019-02-12T16:00:49+00:00\",\"dateModified\":\"2023-11-30T15:09:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/\"},\"wordCount\":2244,\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Sommet-Customer-Journey-2019.png\",\"keywords\":[\"Customer\",\"customerjourney\",\"Marketing\",\"marketingrelationnel\"],\"articleSection\":[\"\u00c9v\u00e9nement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/\",\"name\":\"Sommet Customer Journey, on y \u00e9tait - Le blog du Marketing Relationnel, par Varibase\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Sommet-Customer-Journey-2019.png\",\"datePublished\":\"2019-02-12T16:00:49+00:00\",\"dateModified\":\"2023-11-30T15:09:11+00:00\",\"description\":\"Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Ce qu'il faut retenir sur cette journ\u00e9e de conf\u00e9rences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Sommet-Customer-Journey-2019.png\",\"contentUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Sommet-Customer-Journey-2019.png\",\"width\":605,\"height\":340,\"caption\":\"Sommet Customer Journey 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/customer-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sommet Customer Journey, on y \u00e9tait\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\",\"name\":\"Le blog du Marketing Relationnel, par Varibase\",\"description\":\"Variblog, le blog de Varibase\",\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/varibase.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\",\"name\":\"Varibase\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/logo-petit.png\",\"contentUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/logo-petit.png\",\"width\":400,\"height\":400,\"caption\":\"Varibase\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pg\\\/Varibase\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/varibase\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/08a0931b143bb04f84fa03b85f512be9\",\"name\":\"Fanny Henry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"caption\":\"Fanny Henry\"},\"sameAs\":[\"http:\\\/\\\/www.varibase.com\"],\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/author\\\/fanny\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sommet Customer Journey, on y \u00e9tait - Le blog du Marketing Relationnel, par Varibase","description":"Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Ce qu'il faut retenir sur cette journ\u00e9e de conf\u00e9rences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/varibase.com\/blog\/customer-journey\/","twitter_misc":{"\u00c9crit par":"Fanny Henry","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/varibase.com\/blog\/customer-journey\/#article","isPartOf":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/"},"author":{"name":"Fanny Henry","@id":"https:\/\/varibase.com\/blog\/#\/schema\/person\/08a0931b143bb04f84fa03b85f512be9"},"headline":"Sommet Customer Journey, on y \u00e9tait","datePublished":"2019-02-12T16:00:49+00:00","dateModified":"2023-11-30T15:09:11+00:00","mainEntityOfPage":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/"},"wordCount":2244,"publisher":{"@id":"https:\/\/varibase.com\/blog\/#organization"},"image":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/03\/Sommet-Customer-Journey-2019.png","keywords":["Customer","customerjourney","Marketing","marketingrelationnel"],"articleSection":["\u00c9v\u00e9nement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/varibase.com\/blog\/customer-journey\/","url":"https:\/\/varibase.com\/blog\/customer-journey\/","name":"Sommet Customer Journey, on y \u00e9tait - Le blog du Marketing Relationnel, par Varibase","isPartOf":{"@id":"https:\/\/varibase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/03\/Sommet-Customer-Journey-2019.png","datePublished":"2019-02-12T16:00:49+00:00","dateModified":"2023-11-30T15:09:11+00:00","description":"Le 11 f\u00e9vrier 2019, Varibase a particip\u00e9 au Sommet Customer Journey qui se d\u00e9roulait \u00e0 la BANQ. Ce qu'il faut retenir sur cette journ\u00e9e de conf\u00e9rences.","breadcrumb":{"@id":"https:\/\/varibase.com\/blog\/customer-journey\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/varibase.com\/blog\/customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/varibase.com\/blog\/customer-journey\/#primaryimage","url":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/03\/Sommet-Customer-Journey-2019.png","contentUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/03\/Sommet-Customer-Journey-2019.png","width":605,"height":340,"caption":"Sommet Customer Journey 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/varibase.com\/blog\/customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/varibase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sommet Customer Journey, on y \u00e9tait"}]},{"@type":"WebSite","@id":"https:\/\/varibase.com\/blog\/#website","url":"https:\/\/varibase.com\/blog\/","name":"Le blog du Marketing Relationnel, par Varibase","description":"Variblog, le blog de Varibase","publisher":{"@id":"https:\/\/varibase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/varibase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/varibase.com\/blog\/#organization","name":"Varibase","url":"https:\/\/varibase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/varibase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2022\/12\/logo-petit.png","contentUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2022\/12\/logo-petit.png","width":400,"height":400,"caption":"Varibase"},"image":{"@id":"https:\/\/varibase.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pg\/Varibase\/","https:\/\/www.linkedin.com\/company\/varibase\/"]},{"@type":"Person","@id":"https:\/\/varibase.com\/blog\/#\/schema\/person\/08a0931b143bb04f84fa03b85f512be9","name":"Fanny Henry","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","caption":"Fanny Henry"},"sameAs":["http:\/\/www.varibase.com"],"url":"https:\/\/varibase.com\/blog\/author\/fanny\/"}]}},"_links":{"self":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":55,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":2480,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/2480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}