{"id":326,"date":"2019-06-02T14:13:13","date_gmt":"2019-06-02T18:13:13","guid":{"rendered":"https:\/\/www.varibase.com\/blog\/?p=326"},"modified":"2023-11-30T10:02:45","modified_gmt":"2023-11-30T15:02:45","slug":"spam","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/spam\/","title":{"rendered":"8 grandes cat\u00e9gories de SPAMS"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb]

SPAM : 8 grandes cat\u00e9gories<\/span><\/h1>\n

Un indicateur incontournable pour vos campagnes courriel : le taux de plainte. Finir en spam pourrait avoir un r\u00e9el impact sur la performance de votre campagne marketing.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/04\/spam.png\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb]

Pour ne pas finir dans les spams, il est indispensable d’identifier le taux de plainte. Il est \u00e9gal au nombre de courriels envoy\u00e9s, indiqu\u00e9 manuellement comme spam (ind\u00e9sirable), divis\u00e9 par le nombre total de courriels envoy\u00e9s. En d’autres termes, c\u2019est ce que pense votre audience sur votre campagne : <\/span>inappropri\u00e9s ou bien trop envahissante.<\/span><\/span><\/p>\n

Votre objectif ultime est donc de <\/span>rester \u00e0 0%<\/span>, quelque soit la campagne. Si votre taux de plainte avoisine 0,1%, vous restez dans la norme. Et s<\/span>i votre taux, d\u00e9passe 0,1% ou bien arrive \u00e0 1% et plus, dans ce cas, il est temps de s\u2019inqui\u00e9ter, car certains fournisseurs d\u2019acc\u00e8s pourraient bloquer votre adresse exp\u00e9diteur et ainsi impacter votre e-reputation.<\/span><\/p>\n

\u00c0 vouloir trop inciter au clic, vos courriels pourraient ainsi finir directement dans les spams, sans que le client ait eu le temps de profiter de votre offre.\u00a0<\/span>Pour \u00e9viter que cet incident se produise, mieux vaut \u00e9viter d\u2019\u00e9crire \u00ab profiter de notre offre\u00a0\u00bb. Il y a de fortes chances pour que votre fournisseur d\u2019acc\u00e8s \u00e0 Internet (Bell, Vid\u00e9otron, etc.) ou votre gestionnaire de courriels (Gmail, Outlook, etc) ait cat\u00e9goris\u00e9 ces mots, comme indicateurs d\u2019un courriel ind\u00e9sirable – ou pourriel selon l\u2019OQLF(1)<\/sup><\/span>.<\/span><\/p>\n

Une bonne campagne courriel, c\u2019est une campagne dont le taux de d\u00e9livrabilit\u00e9 (courriels qui arrivent en bo\u00eete de r\u00e9ception et qui ne sont pas automatiquement plac\u00e9s en spam), le taux d\u2019ouverture et le taux de clic convergent le plus possible vers 100%. Une fois le courriel ouvert, le contenu fait le reste et on esp\u00e8re un clic sur le fameux CTA(2)<\/sup><\/span>.<\/span><\/p>\n

Que ce soit un objet qui se veut accrocheur ou la cr\u00e9ation d\u2019un contenu original, il y a des cat\u00e9gories de mots qu<\/span>\u2019il vaut mieux \u00e9viter si vous ne voulez pas pousser des courriels pour rien.<\/span><\/p>\n

Varibase a fait le tri pour vous et on a class\u00e9 en 8 cat\u00e9gories les mots ou expressions<\/b> qui pourraient mettre en danger votre courriel !<\/span><\/p>\n

1. MARKETING<\/span><\/h2>\n

Le but premier d\u2019une campagne promotionnelle, c\u2019est de faire de la vente, vendre plus, augmenter ses ventes. Tout le monde le sait. C\u2019est encore plus \u00e9vident si vous \u00eates une agence de marketing ou de consultants. Inutile donc de l\u2019indiquer dans vos courriels de prospection. <\/span><\/p>\n

Vente priv\u00e9e<\/span>
Marketing<\/span>
Augmentez vos ventes<\/span>
Plus de ventes<\/span>
Marketing online<\/span>
Plus de trafic<\/span>
Plus de clics<\/span>
Augmentez chiffre d\u2019affaire<\/span>
Emailing<\/span>
Solution marketing<\/span><\/p>\n

2.\u00a0<\/span><\/strong><\/span>Garanti, gratuit<\/span><\/h2>\n

\u00ab\u00a0Gratuit\u00a0\u00bb est s\u00fbrement le mot commercial le plus agr\u00e9able \u00e0 lire et l\u2019argument de vente le plus facile \u00e0 utiliser. Les comptes de messagerie le savent aussi ! C\u2019est pour cette raison que, pour dissuader les arnaqueurs et autres vendeurs de produits malveillants, d\u00e8s que ce genre de mot appara\u00eet, le courriel est scrupuleusement scann\u00e9 et souvent d\u00e9pos\u00e9 directement dans les spams. Dans la m\u00eame famille, on trouvera \u00ab\u00a0garanti\u00a0\u00bb, le \u00ab\u00a0remboursement\u00a0\u00bb et tout autre offre de gratuit\u00e9.<\/span><\/p>\n

100% gratuit<\/span>
100% satisfait<\/span>
Inscription gratuite<\/span>
Gratuitement<\/span>
Remboursement<\/span>
Satisfaction garantie<\/span>
Sans frais<\/span>
Facile d\u2019achat<\/span>
Cadeau offert<\/span>
Lot offert<\/span><\/span><\/p>\n

3. URGENCE<\/span><\/h2>\n

L\u2019imp\u00e9ratif n\u2019est pas non plus recommand\u00e9. Qu\u2019on puisse conseiller de se d\u00e9p\u00eacher, parce qu\u2019il n\u2019y en aura pas pour tout le monde est une chose. L\u2019ordonner en est une tout autre. Les mots qui sugg\u00e8rent ce sentiment vont avoir une connotation spam aux yeux de la police des courriels.<\/span><\/p>\n

Faites vite
Profitez maintenant
Urgent
Aujourd\u2019hui seulement
Commence aujourd\u2019hui
Qu\u2019est-ce que vous attendez
Sauvez du temps
Cliquez ici
Achetez maintenant
Commandez maintenant<\/span><\/p>\n

4.\u00a0<\/span><\/strong><\/span>F\u00c9<\/strong>LICITATIONS<\/span><\/h2>\n

F\u00e9liciter suscite le sentiment d\u2019accomplissement, un autre moyen d\u2019aborder la r\u00e9compense qui va avec. Le but est d\u2019\u00eatre le plus subtile possible et donc d\u2019\u00e9viter les exclamations et autres superlatifs.<\/span><\/p>\n

Bravo<\/span>
F\u00e9licitations<\/span>
Vous avez gagn\u00e9<\/span>
R\u00e9compenses<\/span>
Merveilleux<\/span>
Incroyable<\/span>
Exceptionnel<\/span><\/span><\/p>\n

5.\u00a0<\/span><\/strong><\/span>M<\/strong>ESSAGE EXCESSIF<\/span><\/h2>\n

Un consommateur se sentira toujours privil\u00e9gi\u00e9, si l\u2019exclusivit\u00e9 ou l\u2019opportunit\u00e9 sur une offre lui est propos\u00e9e. La bonne pratique consiste \u00e0 ne pas en faire trop et \u00e0 \u00e9viter les mots faciles cat\u00e9goris\u00e9s comme \u00ab\u00a0too much\u00a0\u00bb ou les mots que pourraient utiliser les phishers(3)<\/sup><\/span>.<\/span><\/p>\n

Pour vous
Pour toi
Votre compte
Opportunit\u00e9
Profit
Cash
Gains
Meilleur prix
Deal incroyable
Identit\u00e9<\/span><\/p>\n

6.\u00a0<\/span><\/strong><\/span>R\u00c9<\/strong>DUCTIONS<\/span><\/h2>\n

Bien entendu, vous pouvez utiliser quelques termes f\u00e9d\u00e9rateurs comme \u00ab\u00a0soldes\u00a0\u00bb, \u00ab\u00a0promotions\u00a0\u00bb, \u00ab\u00a0remise\u00a0\u00bb ou \u00ab\u00a0gratuit\u00a0\u00bb, mais veillez \u00e0 ce que le corps du texte valorise plut\u00f4t les produits, qu\u2019un tarif.
<\/span><\/p>\n

Meilleur prix
Rabais
Promotions
Comparer les prix
Pas cher
\u00c9conomiser<\/span><\/p>\n

7. TERMES BANCAIRES<\/span><\/h2>\n

Il est bien connu que la grande majorit\u00e9 des hackers et phishers s\u2019int\u00e9ressent aux coordonn\u00e9es bancaires. C\u2019est <\/span>pour cette raison que les fournisseurs d\u2019acc\u00e8s internet prot\u00e8gent les consommateurs de tous types de menace de ce style en scannant minutieusement les termes bancaires. \u00c9vitez donc d\u2019utiliser les termes suivant :<\/span><\/p>\n

Facture<\/span>
Banque (et nom d\u2019institution bancaire)<\/span>
Visa, Mastercard, Paypal, Amex<\/span>
Confidentiel<\/span>
Votre compte bancaire<\/span>
Nous avons remarqu\u00e9 un probl\u00e8me avec votre compte<\/span>
Votre compte a \u00e9t\u00e9 suspendu<\/span><\/p>\n

8.\u00a0M<\/strong>\u00c9DICAMENTS, SEXE ET CASINO<\/span><\/h2>\n

Si vous \u00eates dans le pharmaceutique, il est \u00e9vident que certaines marques de m\u00e9dicament seront \u00e0 l\u2019honneur. Pourtant le viagra a largement contribu\u00e9 \u00e0 la renomm\u00e9e des courriels ind\u00e9sirables, suivi des courriels sur des sites de rencontres douteux ou des astuces pour de l\u2019argent \u00ab\u00a0gratuit\u00a0\u00bb et autres jeux d\u2019addictions. <\/span><\/p>\n

Rencontres
C\u00e9libataires
Chaud
Drogue
Argent
Casino
Viagra
Cialis
Maigrir
Poids
Prescription
Vieillissement
Performance<\/span><\/p>\n

<\/span><\/p>\n

Les mot fran\u00e7ais \u201csp\u00e9cialiste\u201d, \u201csp\u00e9cialisation\u201d, etc. sont aussi \u00e0 \u00e9viter, justement parce qu\u2019ils contiennent sp\u00e9cialiste et que la plupart des filtres recherchent un mot cl\u00e9 \u201cinexact\u201d, donc sans n\u00e9cessairement exiger des espaces avant et apr\u00e8s le mot cl\u00e9.<\/span><\/p>\n

A noter, les filtres anti-spam sont majoritairement anglophones, il existe donc beaucoup moins de mots d\u00e9clencheur en fran\u00e7ais qu\u2019en anglais.<\/span><\/p>\n

Pour finir, il existe de nombreux outils en ligne, dont certains peuvent m\u00eame \u00eatre directement li\u00e9s \u00e0 votre plateforme d\u2019envoi de courriel. Ils vous permettront de tester votre courriel, conna\u00eetre son score, et d\u2019\u00e9valuer s\u2019il risque d\u2019atterrir dans le dossier ind\u00e9sirable ou non.<\/span><\/p>\n

En esp\u00e9rant que cet article vous a permis de faire la lumi\u00e8re sur les meilleurs pratiques et ainsi d\u2019\u00e9viter de vous retrouver dans les spams. Si vous avez encore des questions, n’h\u00e9sitez pas \u00e0 nous contacter. <\/span><\/p>\n

D\u00e9couvrez aussi notre article sur les personas marketing ici<\/a><\/span>.
<\/span><\/p>\n

(1) Office Qu\u00e9b\u00e9cois de la Langue Fran\u00e7aise : http:\/\/gdt.oqlf.gouv.qc.ca\/ficheOqlf.aspx?Id_Fiche=8349831<\/span>
(2) CTA, call-to-action en anglais, parfois traduit par incitation, \u00e0 l\u2019action en fran\u00e7ais<\/span>
(3) Phisher, vient du terme phishing ou hame\u00e7onnage, d\u00e9signe le fraudeur qui utilise l\u2019identit\u00e9 d\u2019une entreprise, le plus fr\u00e9quemment des banques ou bien des soci\u00e9t\u00e9s pour acqu\u00e9rir des coordonn\u00e9es bancaires ou autres identifiants<\/span><\/p>\n

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Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbvbsub01@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.0″ title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb 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Varibase<\/strong><\/p>\n

Agence sp\u00e9cialis\u00e9e en marketing relationnel et interactif, compos\u00e9e d\u2019une trentaine de collaborateurs bas\u00e9s en France et au Canada. Varibase d\u00e9veloppe des programmes de fid\u00e9lisation et d\u2019acquisition uniques bas\u00e9s sur l\u2019analyse et la compr\u00e9hension des comportements des consommateurs et des influenceurs. Elle s\u2019appuie sur l\u2019utilisation de tactiques marketing cibl\u00e9es, hyper personnalis\u00e9es, interactives et cross-canal.<\/p>\n

Montr\u00e9al : +1 (514) 871 0775
Paris :\u00a0+33 6 74 95 58 08<\/p>\n

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Pour la performance de vos campagnes marketing, ne n\u00e9gligez pas la d\u00e9librabilit\u00e9 de vos courriels. 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