{"id":2359,"date":"2023-04-26T11:18:47","date_gmt":"2023-04-26T15:18:47","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=2359"},"modified":"2023-04-26T12:36:57","modified_gmt":"2023-04-26T16:36:57","slug":"donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\/","title":{"rendered":"Donn\u00e9es 1st party : 5 conseils pour vous aider \u00e0 les collecter et les activer"},"content":{"rendered":"

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Donn\u00e9es 1st party : 5 conseils pour vous aider \u00e0 les <\/span>collecter et <\/span>les <\/span>activer\u00a0<\/span><\/span>\u00a0<\/span><\/span>
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Commen\u00e7ons par un peu de contexte<\/span><\/h2>\n

Depuis 2020 on entend parler de l\u2019arr\u00eat de cookies tiers et l\u2019importance des donn\u00e9es 1st party.\u00a0<\/span>\u00a0<\/span><\/p>\n

Les donn\u00e9es 1st party sont les informations que vous collectez directement aupr\u00e8s de vos clients ou prospects, par exemple via votre site web, vos applications, vos formulaires de contacts ou de satisfaction ou encore les jeux concours. Ce sont des donn\u00e9es collect\u00e9es par exemple lors d\u2019une transaction commerciale ou le t\u00e9l\u00e9chargement d\u2019un livre blanc. Les donn\u00e9es first party vous permettent de mieux conna\u00eetre votre audience, de personnaliser vos offres, de fid\u00e9liser vos clients, mesurer et optimiser vos performances marketing.<\/span>\u00a0<\/span><\/p>\n

Mais comment collecter et activer ces donn\u00e9es de mani\u00e8re efficace et respectueuse de la vie priv\u00e9e ? Voici 5 id\u00e9es pour vous aider.<\/span><\/span>\u00a0<\/span><\/strong><\/span><\/p>\n

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1. D\u00e9finissez vos objectifs et vos indicateurs de performance<\/span><\/span><\/h2>\n

Avant de collecter des donn\u00e9es, il faut savoir pourquoi vous le faites et comment vous allez les utiliser<\/span> et cela pour deux raisons\u202f:<\/span><\/span> <\/span><\/span><\/p>\n

Premi\u00e8rement cela vous permettra d\u2019\u00eatre plus transparent et expliquer \u00e0 vos utilisateurs pourquoi vous collecter leurs donn\u00e9es. Lorsque la d\u00e9marche de collecte est clairement exprim\u00e9e et qu\u2019elle communique \u00e0 vos clients et prospects les avantages qu\u2019ils pourront<\/span> obtenir<\/span> en vous donnant <\/span>c<\/span>es informations il<\/span>s <\/span>ser<\/span>ont<\/span> plus <\/span>enclins<\/span> \u00e0 le faire (Promotion pour <\/span>la<\/span> f\u00eate, exp\u00e9rience personnalis\u00e9<\/span>e<\/span>, <\/span>offre bas\u00e9e<\/span> sur <\/span>leurs<\/span> centres d\u2019int\u00e9r\u00eat\u2026). <\/span>Dans certains cas, la loi impose aussi cette transparence.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

Deuxi\u00e8mement, <\/span>cela vous permettra de savoir si vous collecte<\/span>z<\/span> les bonnes donn\u00e9es pour mettre en place votre strat\u00e9gie marketing et en mesurer sa performance. Demandez-vous en amont, qu<\/span>els sont les indicateurs qui vous permettront de mesurer votre r\u00e9ussite ? Par exemple, si vous voulez augmenter le taux de conversion de votre site web, vous pouvez collecter des donn\u00e9es sur le comportement des visiteurs, les pages visit\u00e9es, le temps pass\u00e9, etc<\/span>.<\/span> <\/span>Si vous voulez fid\u00e9liser vos clients, vous aurez besoin de donn\u00e9es sur leur satisfaction et leur fid\u00e9lit\u00e9.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/p>\n

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2. Choisissez les bons outils et les bonnes sources de donn\u00e9es<\/span><\/span><\/h2>\n

Il existe de nombreux outils pour collecter des donn\u00e9es 1st party, comme les cookies<\/span> 1st party<\/span>, les pixels, les tags ou les CR<\/span>M ou data Warehouse<\/span>. Il faut choisir ceux qui sont adapt\u00e9s \u00e0 votre activit\u00e9 et \u00e0 votre cible<\/span><\/span>.\u00a0<\/span><\/span> <\/span><\/span><\/p>\n

Au moment de s\u00e9lectionner les outils <\/span>martech<\/span> par votre d\u00e9partement IT, assurez-vous que vos besoins marketing seront bien pris en compte dans l\u2019\u00e9laboration du cahier des charges<\/span>.<\/span><\/span> Cela signifie que le p\u00e9rim\u00e8tre fonctionnel doit couvrir de mani\u00e8re ad\u00e9quate vos besoins <\/span>d\u2019affaire<\/span>. De plus, il est inutile de payer pour des fonctionnalit\u00e9s qui peuvent sembler int\u00e9ressantes, telles que des connecteurs avec un grand nombre de sources, si vous n’<\/span>en <\/span>avez pas l’<\/span>usage<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

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3. Respectez l<\/span>e consentement<\/span>\u00a0<\/span>et les bonnes pratiques en mati\u00e8re de protection des donn\u00e9es personnelles.\u00a0<\/span><\/span>\u00a0<\/span><\/h2>\n

La collecte de donn\u00e9es 1st party implique le respect de la vie priv\u00e9e de vos utilisateurs et le respect des lois en vigueur, comme<\/span> la loi 25 au Qu\u00e9bec, l<\/span>es<\/span> loi<\/span>s<\/span> C28 <\/span>et<\/span><\/span> <\/span><\/span>LPRPDE<\/span><\/span> <\/span><\/span>\u00a0<\/span>au<\/span> Canada,<\/span> le RGPD en Europe ou le CCPA en Californie. <\/span>Vous devez<\/span>, entre <\/span>autres,<\/span>vous<\/span> assurer d\u2019<\/span>obtenir le consentement explicite <\/span>et \u00e9clair\u00e9 <\/span>de<\/span> vos<\/span> utilisateurs avant <\/span>de collecter leurs donn\u00e9es, l<\/span>es<\/span> informer de la finalit\u00e9 et de la dur\u00e9e de conservation des donn\u00e9es, leur garantir un droit d’acc\u00e8s, de rectification et de suppression des donn\u00e9es<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

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4. Segmentez et enrichissez vos donn\u00e9es 1st party<\/span><\/span><\/h2>\n

Une fois que vous avez collect\u00e9 des donn\u00e9es 1st party, il faut les organiser et les analyser pour en tirer des<\/span> enseignements<\/span> pertinents. Vous pouvez segmenter vos utilisateurs en fonction de crit\u00e8res <\/span>soc<\/span>io-d\u00e9mograph<\/span>i<\/span>q<\/span>u<\/span>e ou<\/span>\u00a0comportementa<\/span>ux<\/span>\u00a0selon les donn\u00e9es dont vous disposez<\/span>. <\/span>D\u00e9couvrez 5 <\/a><\/span>id\u00e9es pour <\/span>tier profit de votre segmentation marketing ici.<\/span><\/a><\/span><\/p>\n

Ensuite enrichissez vos donn\u00e9es <\/span>avec des donn\u00e9es de partenaires comme <\/span>Poste Canada<\/span> et leur outil <\/span>PRIZM5<\/a><\/span><\/span>\u00a0ou <\/span>avec des donn\u00e9es <\/span>zero<\/span> party. Ces derni\u00e8res<\/span><\/span>\u00a0sont les <\/strong><\/span>informations que vos utilisateurs vous fournissent volontairement. <\/span><\/strong><\/span>\u00a0Elles sont diff\u00e9rentes des donn\u00e9es 1st party, car elles ne sont pas collect\u00e9es implicitement via l’interaction <\/span>comme l\u2019achat ou la navigation web<\/span>, mais explicitement via une d\u00e9marche proactive de la part des utilisateurs.<\/span>\u00a0<\/span><\/span>Vous pouvez utiliser ces donn\u00e9es pour enrichir votre connaissance client, renforcer l’engagement et la fid\u00e9lit\u00e9 de votre audience<\/span><\/span><\/strong>. <\/span><\/strong>Mettez en place des questionnaire<\/span>s<\/span> de satisfaction en \u00e9change de code promo, des jeux concours <\/span>etc<\/span> qui donneront envie \u00e0 vos utilisateurs de vous partager <\/span>plus d\u2019information sur ce qu\u2019ils attendent de vos produits et de l<\/span>\u2019<\/span>exp\u00e9rience<\/span> avec votre marque afin d’enrichir votre connaissance client.<\/span><\/span><\/span><\/p>\n

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5. Activez vos donn\u00e9es 1st party pour optimiser vos campagnes marketing<\/span><\/span><\/h2>\n

Enfin, il faut utiliser vos donn\u00e9es 1st party pour am\u00e9liorer votre strat\u00e9gie marketing et atteindre vos objectifs. <\/span><\/span>\u00a0<\/span> <\/span><\/span><\/p>\n

L<\/span>es donn\u00e9es que vous poss\u00e9dez, vous permettent de conna\u00eetre<\/span> votre audience et de lui proposer des exp\u00e9riences personnalis\u00e9es.<\/span>\u00a0<\/span>Vous pouvez \u00e9galement utiliser ces donn\u00e9es pour optimiser vos campagnes publicitaires, en ciblant les utilisateurs les plus susceptibles<\/span> <\/span>d’\u00eatre int\u00e9ress\u00e9s par vos produits ou services, ou en <\/span>excluant ceux qui ont d\u00e9j\u00e0 effectu\u00e9 une conversion<\/span>.\u00a0<\/span> <\/span><\/p>\n

Le dernier conseil que nous vous donnerons est de ne pas oublier de t<\/span>este<\/span>r<\/span> et mesure<\/span>r<\/span> l’impact de vos actions bas\u00e9es sur les donn\u00e9es 1st party. La collecte et l’activation des donn\u00e9es 1st party ne suffisent pas \u00e0 garantir le succ\u00e8s de votre strat\u00e9gie marketing. Vous devez \u00e9galement \u00e9valuer l’efficacit\u00e9 de vos actions et mesurer le retour sur investissement (ROI) que vous obtenez gr\u00e2ce \u00e0 ces donn\u00e9es. Pour cela, vous pouvez utiliser des outils d’analyse web ou d’attribution qui vous permettent de suivre les performances de vos campagnes<\/span>, sur chaque canal et chaque point de contact<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb39px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb4px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb227.9px\u00a0\u00bb custom_margin=\u00a0\u00bb2vw||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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<\/span><\/h2>\n

En conclusion<\/span><\/h2>\n

Pour conclure, les donn\u00e9es 1st party sont un atout majeur pour votre entreprise si vous savez comment les collecter et les activer. Elles vous permettent de mieux conna\u00eetre votre audience et d’adapter votre strat\u00e9gie marketing \u00e0 ses besoins et ses attentes.<\/span> M\u00eame si <\/span>le mot<\/span> de \u00ab\u202f1st party\u202f\u00bb <\/span>a<\/span> \u00e9merg<\/span>\u00e9<\/span> en opposition aux donn\u00e9es <\/span>third<\/span> party en r\u00e9f\u00e9rence \u00e0 l\u2019arr\u00eat de cookies tiers, ce type de donn\u00e9es n\u2019est pas nouveau et <\/span>est m\u00eame au c\u0153ur des programmes de loyaut\u00e9 (un peu d\u00e9laiss\u00e9<\/span>s<\/span> ces derni\u00e8res ann\u00e9es par <\/span>certaines<\/span> marque<\/span>s<\/span>) que nous avons eu \u00e0 c\u0153ur de conceptualiser et activer depuis <\/span>plus de 20 ans<\/span>!<\/span><\/span> <\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

Plan d’article propuls\u00e9 par Bing r\u00e9daction, r\u00e9dig\u00e9 et bonifi\u00e9 par nos experts<\/span><\/span><\/em>l<\/span><\/span><\/p>\n

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[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb1vw||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#6cbfa2″ custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbCurieux d’en savoir plus sur le sujet?\u00a0\u00bb button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez nos humains\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb26px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb2vw||2vw||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb link_option_url=\u00a0\u00bb#contact\u00a0\u00bb global_module=\u00a0\u00bb2152″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour consulter les experts de Varibase et discuter avec des vrais humains, communiquez avec nous<\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#6cbfa2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbUn sujet? \u00a0\u00bb button_text=\u00a0\u00bbProchain article : Hyper Personnalisation\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

N’h\u00e9sitez pas \u00e0 remplir le formulaire de contact ci-dessous,\u00a0 si vous souhaitez approfondir un sujet en particulier<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>\n

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\u00a0Division de Varibase.com<\/strong><\/span><\/p>\n

100, Rue Ann
<\/span><\/strong>Montr\u00e9al (QC) H3C 2J8
<\/span><\/strong>Canada<\/span><\/strong><\/p>\n

<\/i>\u00a0\u00a0+1 (514) 295-2023<\/span><\/p>\n

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<\/i>\u00a0\u00a0<\/i><\/p>\n

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Depuis l’annonce de l’arr\u00eat des cookies tiers, les donn\u00e9es 1st party sont le nouveau graal. Mais comment collecter et activer ces donn\u00e9es de mani\u00e8re efficace et respectueuse de la vie priv\u00e9e ? Voici 5 id\u00e9es pour vous aider. <\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[26,23],"tags":[60,58,13,59,14],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign-marketingautomation","category-database","tag-arret-des-cookies-tiers","tag-data1stparty","tag-marketing","tag-marketingautomation","tag-marketingrelationnel"],"yoast_head":"\nDonn\u00e9es 1st party : 5 conseils pour vous aider \u00e0 les collecter et les activer - Le blog du Marketing Relationnel, par Varibase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varibase.com\/blog\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Broudic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/\"},\"author\":{\"name\":\"Marie Broudic\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/9bba0f55893d2ae39123254fa40ecc21\"},\"headline\":\"Donn\u00e9es 1st party : 5 conseils pour vous aider \u00e0 les collecter et les activer\",\"datePublished\":\"2023-04-26T15:18:47+00:00\",\"dateModified\":\"2023-04-26T16:36:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/\"},\"wordCount\":3791,\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/concept-de-page-de-destination-de-vidA9oconfA9rence-en-ligne-A9quipe-de-collA8gue-bavardant.jpg_s1024x1024wisk.jpg\",\"keywords\":[\"arr\u00eat des cookies tiers\",\"data1stparty\",\"Marketing\",\"marketingautomation\",\"marketingrelationnel\"],\"articleSection\":[\"Activation marketing et automatisation\",\"Collecte et structure des donn\u00e9es\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/donnees-1st-party-5-conseils-pour-vous-aider-a-les-collecter-et-les-activer\\\/\",\"name\":\"Donn\u00e9es 1st party : 5 conseils pour vous aider \u00e0 les collecter et les activer - 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