{"id":234,"date":"2019-04-02T13:53:03","date_gmt":"2019-04-02T17:53:03","guid":{"rendered":"https:\/\/www.varibase.com\/blog\/?p=234"},"modified":"2023-11-30T10:10:10","modified_gmt":"2023-11-30T15:10:10","slug":"crm","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/crm\/","title":{"rendered":"Atelier : Audit de maturit\u00e9 CRM"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb122px\u00a0\u00bb custom_margin=\u00a0\u00bb-78px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″]

<\/span><\/span><\/h1>\n

<\/span><\/span><\/h1>\n

<\/span><\/span><\/h1>\n

<\/span><\/span><\/h1>\n

<\/span><\/span><\/h1>\n

<\/span><\/span><\/h1>\n

Audit de maturit\u00e9 CRM<\/em>, th\u00e8me de l’atelier que nous avons anim\u00e9, au Salon Connexion<\/span><\/span><\/h1>\n

Le 17 avril prochain, Varibase participera \u00e0 Connexion, le salon de la transformation num\u00e9rique<\/strong>\u00a0qui se tiendra du 17 au 18 avril, Place Bonaventure \u00e0 Montr\u00e9al<\/span>. Pr\u00e9sentation d’un atelier sur la maturit\u00e9 des strat\u00e9gies CRM de votre entreprise.<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/10\/salon-connexion-2.jpg\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb]

Lors de l’atelier, <\/span>\u00c9ric Azara<\/span><\/a>, Pr\u00e9sident de Varibase, pr\u00e9sentera un outil permettant d\u2019\u00e9valuer le niveau de maturit\u00e9 des entreprises en ce qui concerne leur strat\u00e9gie CRM. Il pr\u00e9sentera \u00e9galement un plan de transformation et de migration, pour passer de la relation client, \u00e0 l\u2019exp\u00e9rience client.<\/span><\/span><\/p>\n

Durant 90 minutes, cet atelier permettra de :
– Poser un diagnostic sur le potentiel et l\u2019impact des nouvelles technologies sur vos strat\u00e9gies CRM et de marketing relationnel
– Mettre en place un plan strat\u00e9gique rapidement op\u00e9rationnel
<\/span>– D\u00e9terminer les meilleures pratiques en mati\u00e8re de strat\u00e9gie de relation client
<\/span>– R\u00e9duire les risques de la transformation num\u00e9rique dans votre gestion de la relation client<\/span><\/p>\n

Venez donc nous retrouver Place Bonaventure, \u00e0 Montr\u00e9al<\/span>, mercredi 17 avril de 14h \u00e0 15h30, salle B.<\/span><\/p>\n

D\u00e9couvrir l\u2019ensemble de la programmation<\/a><\/span> et la liste des ateliers<\/a><\/span> et conf\u00e9rences<\/a><\/span>. <\/span><\/p>\n

Si vous souhaitez en savoir plus sur cet outil et \u00e9valuer votre niveau de maturit\u00e9 en mati\u00e8re de strat\u00e9gie marketing, n’h\u00e9sitez pas \u00e0 nous contacter.<\/span><\/p>\n

Pr\u00e9c\u00e9demment, notre \u00e9quipe avait aussi particip\u00e9 au Sommet Customer Journey<\/a><\/span>.<\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb3.25″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbzn5wy2rn@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#000000″ form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#000000″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px||15px|11px||\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_contact_button=\u00a0\u00bbfloat: none!important;||text-align: center!important;\u00a0\u00bb border_color_bottom=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbEmail\u00a0\u00bb field_title=\u00a0\u00bbAdresse e-mail\u00a0\u00bb field_type=\u00a0\u00bbemail\u00a0\u00bb fullwidth_field=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.0″ form_field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.3″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb50px|0px||0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb672″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb3.25″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb0|0px|13px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#b3b3b3″ header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb max_width=\u00a0\u00bb93%\u00a0\u00bb border_color_all=\u00a0\u00bb#0c0c0c\u00a0\u00bb]

Varibase<\/strong><\/p>\n

Agence sp\u00e9cialis\u00e9e en marketing relationnel et interactif, compos\u00e9e d\u2019une trentaine de collaborateurs bas\u00e9s en France et au Canada. Varibase d\u00e9veloppe des programmes de fid\u00e9lisation et d\u2019acquisition uniques bas\u00e9s sur l\u2019analyse et la compr\u00e9hension des comportements des consommateurs et des influenceurs. Elle s\u2019appuie sur l\u2019utilisation de tactiques marketing cibl\u00e9es, hyper personnalis\u00e9es, interactives et cross-canal.<\/p>\n

Montr\u00e9al : +1 (514) 871 0775
Paris :\u00a0+33 6 74 95 58 08<\/p>\n

\"Logo\u00a0\u00a0\"Logo<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbcontact@varibase.com\u00a0\u00bb title=\u00a0\u00bbFormulaire de contact\u00a0\u00bb custom_message=\u00a0\u00bb%%name%%||et_pb_line_break_holder||%%email%%||et_pb_line_break_holder||%%message%%||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre message. Nous vous r\u00e9pondrons dans les plus bref d\u00e9lais.\u00a0\u00bb submit_button_text=\u00a0\u00bbSoumettre\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ form_field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#6cbfa2″ title_font_size=\u00a0\u00bb22px\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_bg_color=\u00a0\u00bb#6cbfa2″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#6cbfa2″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb border_color_all=\u00a0\u00bb#e02b20″ form_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbName\u00a0\u00bb field_title=\u00a0\u00bbNom\u00a0\u00bb _builder_version=\u00a0\u00bb3.21.1″ button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00a0\u00bbEmail\u00a0\u00bb field_title=\u00a0\u00bbAdresse e-mail\u00a0\u00bb field_type=\u00a0\u00bbemail\u00a0\u00bb _builder_version=\u00a0\u00bb3.16″ button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][et_pb_contact_field field_id=\u00a0\u00bbMessage\u00a0\u00bb field_title=\u00a0\u00bbMessage\u00a0\u00bb field_type=\u00a0\u00bbtext\u00a0\u00bb fullwidth_field=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.23″ form_field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb form_field_line_height=\u00a0\u00bb1em\u00a0\u00bb field_background_color=\u00a0\u00bb#dddddd\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Venez nous retrouver, Place Bonaventure, le mercredi 17 avril \u00e0 14h. Pr\u00e9sentation d\u2019un atelier sur la maturit\u00e9 des strat\u00e9gies CRM de votre entreprise.<\/p>\n","protected":false},"author":2,"featured_media":386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[19,20,30,16,32,17,18,13,14,31],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement","tag-campagnecourriel","tag-campagneemailing","tag-connexion","tag-courriel","tag-digital","tag-email","tag-emailing","tag-marketing","tag-marketingrelationnel","tag-transformationnumerique"],"yoast_head":"\nAtelier : Audit de maturit\u00e9 CRM - Le blog du Marketing Relationnel, par Varibase crm<\/title>\n<meta name=\"description\" content=\"A Connexion, le salon de la transformation num\u00e9rique, Varibase animait un atelier pour pr\u00e9senter notre outil pouvant \u00e9valuer la maturit\u00e9 des strat\u00e9gies CRM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varibase.com\/blog\/crm\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Henry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/\"},\"author\":{\"name\":\"Fanny Henry\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/08a0931b143bb04f84fa03b85f512be9\"},\"headline\":\"Atelier : Audit de maturit\u00e9 CRM\",\"datePublished\":\"2019-04-02T17:53:03+00:00\",\"dateModified\":\"2023-11-30T15:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/\"},\"wordCount\":1819,\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Banniere-facebook-Varibase.png\",\"keywords\":[\"campagnecourriel\",\"campagneemailing\",\"connexion\",\"courriel\",\"digital\",\"email\",\"emailing\",\"Marketing\",\"marketingrelationnel\",\"transformationnum\u00e9rique\"],\"articleSection\":[\"\u00c9v\u00e9nement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/\",\"name\":\"Atelier : Audit de maturit\u00e9 CRM - Le blog du Marketing Relationnel, par Varibase crm\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Banniere-facebook-Varibase.png\",\"datePublished\":\"2019-04-02T17:53:03+00:00\",\"dateModified\":\"2023-11-30T15:10:10+00:00\",\"description\":\"A Connexion, le salon de la transformation num\u00e9rique, Varibase animait un atelier pour pr\u00e9senter notre outil pouvant \u00e9valuer la maturit\u00e9 des strat\u00e9gies CRM\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Banniere-facebook-Varibase.png\",\"contentUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Banniere-facebook-Varibase.png\",\"width\":5000,\"height\":2625,\"caption\":\"Connexion Atelier Varibase\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Atelier : Audit de maturit\u00e9 CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\",\"name\":\"Le blog du Marketing Relationnel, par Varibase\",\"description\":\"Variblog, le blog de Varibase\",\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/varibase.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\",\"name\":\"Varibase\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/logo-petit.png\",\"contentUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/logo-petit.png\",\"width\":400,\"height\":400,\"caption\":\"Varibase\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pg\\\/Varibase\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/varibase\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/08a0931b143bb04f84fa03b85f512be9\",\"name\":\"Fanny Henry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g\",\"caption\":\"Fanny Henry\"},\"sameAs\":[\"http:\\\/\\\/www.varibase.com\"],\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/author\\\/fanny\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atelier : Audit de maturit\u00e9 CRM - Le blog du Marketing Relationnel, par Varibase crm","description":"A Connexion, le salon de la transformation num\u00e9rique, Varibase animait un atelier pour pr\u00e9senter notre outil pouvant \u00e9valuer la maturit\u00e9 des strat\u00e9gies CRM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/varibase.com\/blog\/crm\/","twitter_misc":{"\u00c9crit par":"Fanny Henry","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/varibase.com\/blog\/crm\/#article","isPartOf":{"@id":"https:\/\/varibase.com\/blog\/crm\/"},"author":{"name":"Fanny Henry","@id":"https:\/\/varibase.com\/blog\/#\/schema\/person\/08a0931b143bb04f84fa03b85f512be9"},"headline":"Atelier : Audit de maturit\u00e9 CRM","datePublished":"2019-04-02T17:53:03+00:00","dateModified":"2023-11-30T15:10:10+00:00","mainEntityOfPage":{"@id":"https:\/\/varibase.com\/blog\/crm\/"},"wordCount":1819,"publisher":{"@id":"https:\/\/varibase.com\/blog\/#organization"},"image":{"@id":"https:\/\/varibase.com\/blog\/crm\/#primaryimage"},"thumbnailUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/04\/Banniere-facebook-Varibase.png","keywords":["campagnecourriel","campagneemailing","connexion","courriel","digital","email","emailing","Marketing","marketingrelationnel","transformationnum\u00e9rique"],"articleSection":["\u00c9v\u00e9nement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/varibase.com\/blog\/crm\/","url":"https:\/\/varibase.com\/blog\/crm\/","name":"Atelier : Audit de maturit\u00e9 CRM - Le blog du Marketing Relationnel, par Varibase crm","isPartOf":{"@id":"https:\/\/varibase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/varibase.com\/blog\/crm\/#primaryimage"},"image":{"@id":"https:\/\/varibase.com\/blog\/crm\/#primaryimage"},"thumbnailUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/04\/Banniere-facebook-Varibase.png","datePublished":"2019-04-02T17:53:03+00:00","dateModified":"2023-11-30T15:10:10+00:00","description":"A Connexion, le salon de la transformation num\u00e9rique, Varibase animait un atelier pour pr\u00e9senter notre outil pouvant \u00e9valuer la maturit\u00e9 des strat\u00e9gies CRM","breadcrumb":{"@id":"https:\/\/varibase.com\/blog\/crm\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/varibase.com\/blog\/crm\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/varibase.com\/blog\/crm\/#primaryimage","url":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/04\/Banniere-facebook-Varibase.png","contentUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/04\/Banniere-facebook-Varibase.png","width":5000,"height":2625,"caption":"Connexion Atelier Varibase"},{"@type":"BreadcrumbList","@id":"https:\/\/varibase.com\/blog\/crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/varibase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Atelier : Audit de maturit\u00e9 CRM"}]},{"@type":"WebSite","@id":"https:\/\/varibase.com\/blog\/#website","url":"https:\/\/varibase.com\/blog\/","name":"Le blog du Marketing Relationnel, par Varibase","description":"Variblog, le blog de Varibase","publisher":{"@id":"https:\/\/varibase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/varibase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/varibase.com\/blog\/#organization","name":"Varibase","url":"https:\/\/varibase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/varibase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2022\/12\/logo-petit.png","contentUrl":"https:\/\/varibase.com\/blog\/wp-content\/uploads\/2022\/12\/logo-petit.png","width":400,"height":400,"caption":"Varibase"},"image":{"@id":"https:\/\/varibase.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pg\/Varibase\/","https:\/\/www.linkedin.com\/company\/varibase\/"]},{"@type":"Person","@id":"https:\/\/varibase.com\/blog\/#\/schema\/person\/08a0931b143bb04f84fa03b85f512be9","name":"Fanny Henry","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bc6f64bf2641e7b99bcd01c3491a87833a84985d406dd98ad17d4fa164dcc6e?s=96&d=mm&r=g","caption":"Fanny Henry"},"sameAs":["http:\/\/www.varibase.com"],"url":"https:\/\/varibase.com\/blog\/author\/fanny\/"}]}},"_links":{"self":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":52,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/posts\/234\/revisions\/1701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/varibase.com\/blog\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}