{"id":2008,"date":"2022-12-12T13:38:08","date_gmt":"2022-12-12T18:38:08","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=2008"},"modified":"2022-12-22T14:52:29","modified_gmt":"2022-12-22T19:52:29","slug":"5-etapes-cles-reussir-projet-datawarehouse","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/5-etapes-cles-reussir-projet-datawarehouse\/","title":{"rendered":"Les 5 \u00e9tapes cl\u00e9s pour r\u00e9ussir votre projet de data warehouse"},"content":{"rendered":"

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<\/span><\/h1>\n

Les 5 \u00e9tapes cl\u00e9s pour r\u00e9ussir votre projet de data warehouse<\/span><\/h1>\n

La mise en place d’un entrep\u00f4t de donn\u00e9es pour le marketing (marketing data warehouse) est un projet important pour beaucoup d’entreprises. Pour r\u00e9ussir votre projet certaines \u00e9tapes cl\u00e9s ne devront pas \u00eatre n\u00e9gligez. D\u00e9couvrez sans plus tarder les 5 conseils qui feront de votre projet de data warehouse un succ\u00e8s.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2022\/12\/VAR-PHOTO-ARTICLE1-DATA-PILIER1.jpg\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb inline_fonts=\u00a0\u00bbCircular Book\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0vw||0vw||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qu\u2019est-ce qu\u2019un entrep\u00f4t de donn\u00e9es?<\/span><\/h2>\n

Un entrep\u00f4t de donn\u00e9es est une structure de stockage, de gestion, et d’analyse qui stocke les donn\u00e9es de mani\u00e8re standardis\u00e9e dans un emplacement centralis\u00e9.<\/span><\/p>\n

Quel est le but d\u2019un entrep\u00f4t de donn\u00e9es? Il est con\u00e7u pour stocker toutes les informations importantes de votre entreprise, typiquement \u00e0 des fins commerciales ou analytiques. Il est con\u00e7u pour \u00eatre accessible et utilisable par plusieurs d\u00e9partements de votre entreprise.<\/span><\/p>\n

Cependant, la centralisation des donn\u00e9es brutes n’est pas une t\u00e2che facile et de nombreux d\u00e9fis doivent \u00eatre surmont\u00e9s.<\/span><\/p>\n

Sans plus tarder, donc, regardons ensemble les 5 \u00e9tapes cl\u00e9s pour assurer le succ\u00e8s de votre projet de datawarehouse (entrep\u00f4t de donn\u00e9es)\u00a0<\/span><\/p>\n

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1. \u00c9num\u00e9rez TOUTES les sources de donn\u00e9es, que vous en ayez une utilisation imm\u00e9diate ou non.<\/h2>\n

Lorsque vous ferez l\u2019inventaire de vos sources de donn\u00e9es dans l\u2019entreprise, assurez-vous que ce sont bien toutes les sources. Les fichiers Excel maintenus dans un coin, les donn\u00e9es de formulaires web, les inscriptions infolettres et jeux-concours, les listes de clients et prospects sur les outils de CRM, bref vraiment l’ensemble des BDD et donn\u00e9es provenant de tous vos syst\u00e8mes.<\/span><\/p>\n

Il y a souvent de la pression de part et d\u2019autre pour laisser certaines donn\u00e9es en place dans leur environnement original au lieu de les int\u00e9grer dans un entrep\u00f4t de donn\u00e9es. Il est tentant de laisser certaines sources de donn\u00e9es en isolement dans un logiciel quelconque, afin, soit de simplifier le processus, d\u2019\u00e9viter un changement ou de r\u00e9duire l\u2019espace de stockage. De plus limiter les sources de donn\u00e9e permettra de r\u00e9duire le nombre d\u2019exportations et d’importations qui s\u2019ex\u00e9cutent dans l\u2019entrep\u00f4t de donn\u00e9es. Ne tombez pas dans ce panneau. Mis \u00e0 part le fait que vous n\u2019aurez pas un vrai entrep\u00f4t de donn\u00e9es, cette fa\u00e7on de fonctionner n\u2019est pas optimale. En effet les syst\u00e8mes fournissant les donn\u00e9es se trouvent souvent sursollicit\u00e9s lors des analyses et cela impacte leur performance, les op\u00e9rations, et parfois m\u00eame la disponibilit\u00e9 de ces syst\u00e8mes.<\/span><\/p>\n

Compiler la liste exhaustive de toutes les sources de donn\u00e9es \u00e0 centraliser est la 1ere \u00e9tape cl\u00e9 du succ\u00e8s avant de commencer l\u2019architecture de la solution.<\/span><\/strong><\/p>\n

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2. D\u00e9terminez les outils ou actions marketing qui auront besoin des donn\u00e9es\u00a0<\/h2>\n

Tout bon projet de data warehouse part des r\u00e9sultats et remonte \u00e0 la source. Avant de commencer l\u2019architecture de la solution, il est important de recueillir les besoins de tous les d\u00e9partements de votre entreprise. Ses sp\u00e9cificit\u00e9s devront se retrouver dans le cahier des charges fonctionnelles de votre nouvelle architecture.<\/span><\/p>\n

Quels rapports seront n\u00e9cessaires pour la direction financi\u00e8re? Quelles analyses seront n\u00e9cessaires \u00e0 la direction op\u00e9rationnelle ou de la production? Quelles actions marketing reposeront sur les donn\u00e9es? Quels enrichissements de ces donn\u00e9es seront n\u00e9cessaires pour mener \u00e0 bien les communications que vous envisagez vers vos clients et prospects?\u00a0 Avec quel niveau de personnalisation?\u00a0<\/span><\/p>\n

Cet exercice d\u2019analyse informera l\u2019\u00e9tape de mod\u00e9lisation.<\/span><\/p>\n

Les informations de marketing \u00e0 inclure doivent contenir non seulement l’op\u00e9rationnel et relationnel, mais aussi les nouvelles donn\u00e9es de sollicitation, lecture des courriels, visites sur le site web, bref tout ce qui permettra l’exploration des donn\u00e9es par l’\u00e9quipe marketing aura vocation d’\u00eatre inclus dans l’entrep\u00f4t, si les donn\u00e9es sont disponibles.<\/span><\/p>\n

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3. Construire un mod\u00e8le conceptuel complet comprenant une strat\u00e9gie de conservation, d’archivage et de simplification des donn\u00e9es<\/h2>\n

Il ne suffit pas de transf\u00e9rer toutes les donn\u00e9es depuis leurs syst\u00e8mes d\u2019origine dans une base de donn\u00e9es commune. Il faut une bonne compr\u00e9hension des donn\u00e9es et que le mod\u00e8le sp\u00e9cifie bien les relations entre les diverses sources, et trouve des \u00e9l\u00e9ments communs pour relier les diff\u00e9rentes tables ensemble, et ce, pour toutes les donn\u00e9es op\u00e9rationnelles dans la liste des sources. Le mod\u00e8le d\u00e9coule de la strat\u00e9gie de donn\u00e9es, qui normalement provient de l’\u00e9tape d’analyse des besoins.<\/span><\/p>\n

Toutes les sources seront int\u00e9gr\u00e9es dans votre entrep\u00f4t, ce qui consolidera une grande quantit\u00e9 de donn\u00e9es et un poids de stockage consid\u00e9rable, il faut donc d\u2019embl\u00e9e r\u00e9fl\u00e9chir \u00e0 l\u2019archivage, \u00e0 la disponibilit\u00e9, \u00e0 la granularit\u00e9 et \u00e0 la collecte de donn\u00e9es depuis le d\u00e9but.<\/span><\/p>\n

Par exemple, on pourrait choisir d\u2019agr\u00e9ger les donn\u00e9es de plus de 5 ans au mois au lieu d\u2019avoir le d\u00e9tail quotidien ou horaire, et archiver hors-ligne les donn\u00e9es historiques brutes. Peut-\u00eatre qu\u2019entre 2 ans et 5 ans l\u2019agr\u00e9gation peut se faire \u00e0 la semaine. Ces r\u00e9ductions peuvent avoir un grand impact sur le volume de donn\u00e9es disponibles et le poids global sur le support d’entreposage de donn\u00e9es et inversement sur la performance de la solution finale. Peu importe les r\u00e8gles et besoins sp\u00e9cifiques d\u2019archivage de votre entreprise, que ce soit pour des raisons r\u00e9glementaires ou de politique de r\u00e9tention interne, il faut que ces processus soient d\u00e9finis \u00e0 m\u00eame la structure du mod\u00e8le des donn\u00e9es et surtout qu\u2019ils soient automatis\u00e9s.<\/span><\/p>\n

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4. Consolider, corriger et d\u00e9dupliquer les donn\u00e9es.<\/h2>\n

Lorsqu\u2019il y a de multiples syst\u00e8mes qui permettent de stocker les m\u00eames donn\u00e9es, il y a souvent de la duplication. Le m\u00eame client peut se retrouver dans la BDD de la comptabilit\u00e9, du site web, du service clients, du marketing, etc. Les clients et les fournisseurs peuvent avoir des informations diff\u00e9rentes dans tous ces syst\u00e8mes.<\/span><\/p>\n

L\u2019entrep\u00f4t de donn\u00e9es doit devenir la source de v\u00e9rit\u00e9, mais pour ce faire il faut \u00e0 tout prix s\u2019assurer que les informations sont correctes, et surtout uniques. L\u2019impact d\u2019avoir plusieurs fois le m\u00eame achat, par exemple peut \u00eatre tr\u00e8s important, mais il en est de m\u00eame pour la fiche du client, de ses visites web, de ses donn\u00e9es relationnelles et de ses pr\u00e9f\u00e9rences de produits et services, etc. Ces informations pourront alors servir de d\u00e9clencheur pour des actions de marketing automation.<\/span><\/p>\n

Lors de l\u2019\u00e9laboration du mod\u00e8le, on doit r\u00e9soudre ces duplications de donn\u00e9es et \u00e9laborer des r\u00e8gles de priorit\u00e9, de mise \u00e0 jour et de d\u00e9duplication, id\u00e9alement bidirectionnelles avec chaque syst\u00e8me. Dans la construction, des flux de mise \u00e0 jour, il faut imp\u00e9rativement s\u2019assurer que dans l\u2019application de ces r\u00e8gles, on arrive \u00e0 r\u00e9soudre les instances de donn\u00e9es dupliqu\u00e9es. Il faut \u00e9galement mettre en place des alertes qui permettront aux ing\u00e9nieurs de donn\u00e9es de r\u00e9agir rapidement si des doublons commencent \u00e0 se retrouver un jour dans les tables corrig\u00e9es, afin d\u2019\u00e9viter les cons\u00e9quences importantes d\u2019une d\u00e9multiplication des donn\u00e9es sur les rapports et outils qui reposeront sur les donn\u00e9es consolid\u00e9es.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb39px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb4px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb227.9px\u00a0\u00bb custom_margin=\u00a0\u00bb2vw||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

5. Identifier un membre du comit\u00e9 de direction qui comprend les enjeux et d\u00e9fendra l’importance du projet en interne. <\/span><\/h2>\n

Si vous \u00eates surpris qu\u2019un enjeu politique fasse partie de la liste, vous n\u2019\u00eates pas le seul. En fait un des premiers indicateurs de l\u2019\u00e9chec d\u2019un projet d\u2019entrep\u00f4t de donn\u00e9es, c\u2019est un conseil d\u2019administration non engag\u00e9 dans le projet. <\/span>
Il est parfois difficile de trouver un membre du conseil d’administration qui comprend l’importance de votre projet.<\/span><\/p>\n

Il peut \u00eatre difficile d’obtenir le soutien, le temps et l’argent n\u00e9cessaire pour le mener \u00e0 bien s\u2019il n\u2019est pas une priorit\u00e9 au plus haut niveau de l\u2019entreprise.<\/span><\/p>\n

Pour que le conseil d\u2019administration soit convaincu, il faut d\u00e9montrer les avantages pour l\u2019entreprise que le projet permettra de mat\u00e9rialiser, et pr\u00e9senter les co\u00fbts en tenant compte d\u2019un maximum d\u2019\u00e9l\u00e9ments d\u00e8s la premi\u00e8re pr\u00e9sentation. En effet il est important d\u2019\u00e9viter que les estimations augmentent au fil de l\u2019eau, car cela mettra en doute l\u2019\u00e9valuation globale du projet.<\/span><\/p>\n

Une fois que le projet est d\u00e9taill\u00e9, et l\u2019\u00e9quipe de gestion convaincue, il y a peu de chances que le projet soit annul\u00e9. <\/span>
<\/span><\/p>\n

Pour cette raison dans le top 5 de notre liste, nous trouvons l\u2019identification d\u2019un champion parmi le conseil d\u2019administration.<\/span><\/p>\n

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Points \u00e0 retenir<\/span><\/h2>\n

De toutes les \u00e9tapes de conception et r\u00e9alisation de votre entrep\u00f4t de donn\u00e9es marketing, celles que nous avons \u00e9voqu\u00e9 dans cet article sont les plus cruciales pour achever votre projet de data warehouse avec succ\u00e8s.<\/span><\/p>\n

Bien entendu, il y a beaucoup d\u2019autres \u00e9tapes et d\u2019autres \u00e9l\u00e9ments qui entreront en ligne de compte dans sa planification et son implantation. Communiquez avec nous si le sujet vous int\u00e9resse et nous mettrons une explication encore plus compl\u00e8te dans notre agenda des publications futures.<\/span><\/p>\n

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Et si nous avions confi\u00e9 cet article \u00e0 l’intelligence artificielle?<\/span><\/h2>\n

En prenant la d\u00e9cision d’\u00e9crire des articles de blog au sujet de notre m\u00e9tier, nous nous sommes pos\u00e9s la question: Avec tous les nouveaux syst\u00e8mes d’intelligence artificielle qui aujourd’hui sont int\u00e9gr\u00e9s aux outils de r\u00e9daction de contenu, est-ce qu’il y a encore de la place \u00e0 la cr\u00e9ation de contenu par des experts humains sur le sujet du marketing relationnel?<\/span><\/p>\n

Nous avons voulu comparer notre savoir-faire aux pouvoirs de recherche et r\u00e9daction d’un engin \u00e9volu\u00e9 d’intelligence artificielle et lui poser exactement la m\u00eame question.<\/span><\/p>\n

Voici donc la version alternative de notre article, \u00e9crite par OpenAI:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbrgba(148,216,75,0.15)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb39px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb4px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb227.9px\u00a0\u00bb custom_margin=\u00a0\u00bb2vw||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les 5 \u00e9tapes cl\u00e9s pour r\u00e9ussir votre projet de data warehouse<\/h2>\n

Par: OpenAI<\/a><\/span><\/p>\n

Voici cinq \u00e9tapes cl\u00e9s pour r\u00e9ussir votre projet de data warehouse:<\/span><\/p>\n

\u00c9tablissez vos objectifs et d\u00e9finissez vos besoins en mati\u00e8re de donn\u00e9es. D\u00e9terminez pourquoi vous voulez mettre en place un data warehouse et ce que vous voulez en retirer. Cela vous aidera \u00e0 orienter les d\u00e9cisions prises tout au long du projet.<\/span><\/p>\n

Collectez et pr\u00e9parez vos donn\u00e9es. Assurez-vous de disposer de donn\u00e9es de qualit\u00e9 et de les pr\u00e9parer de mani\u00e8re \u00e0 pouvoir les utiliser efficacement dans votre data warehouse. Cela peut inclure le nettoyage et la normalisation des donn\u00e9es, ainsi que l’int\u00e9gration de donn\u00e9es provenant de diff\u00e9rentes sources.<\/span><\/p>\n

Choisissez votre solution technologique. Il existe de nombreuses options en mati\u00e8re de logiciels et de plateformes de data warehouse, chacune avec ses propres avantages et inconv\u00e9nients. Faites des recherches et \u00e9valuez les diff\u00e9rentes options pour trouver celle qui convient le mieux \u00e0 vos besoins.<\/span><\/p>\n

Concevez et mettez en place votre data warehouse. D\u00e9terminez comment vous allez organiser et stocker vos donn\u00e9es, ainsi que la mani\u00e8re dont vous allez les analyser et les utiliser. Assurez-vous \u00e9galement de d\u00e9finir des processus de gestion de la qualit\u00e9 de vos donn\u00e9es afin de garantir leur exactitude et leur pertinence.<\/span><\/p>\n

Mettez en \u0153uvre et testez votre data warehouse. Installez votre solution technologique et chargez vos donn\u00e9es. Testez votre data warehouse pour vous assurer qu’il fonctionne correctement et qu’il r\u00e9pond \u00e0 vos besoins. N’oubliez pas de maintenir et de mettre \u00e0 jour votre data warehouse de mani\u00e8re r\u00e9guli\u00e8re afin de garantir sa pertinence et son efficacit\u00e9.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#6cbfa2″ custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbNotre article vous a-t-il plu? Et celui cr\u00e9e par l’intelligence artificielle? Avez-vous envie d’en savoir plus?\u00a0\u00bb button_url=\u00a0\u00bb#contact\u00a0\u00bb button_text=\u00a0\u00bbContactez nos humains\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb26px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb2vw||2vw||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb link_option_url=\u00a0\u00bb#contact\u00a0\u00bb global_module=\u00a0\u00bb2152″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour consulter les experts de Varibase et discuter avec des vrais humains, communiquez avec nous<\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#6cbfa2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbVotre entrep\u00f4t de donn\u00e9es marketing est pr\u00eat?\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/5-usages-segmentation-marketing-client\/\u00a0\u00bb button_text=\u00a0\u00bbProchain article : Segmentation\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb13px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une des prochaines \u00e9tapes pourrait \u00eatre l’analyse de vos donn\u00e9es et la cr\u00e9ation d’une segmentation marketing client<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>\n

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