{"id":1840,"date":"2020-11-11T11:40:37","date_gmt":"2020-11-11T16:40:37","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=1840"},"modified":"2022-12-15T10:10:07","modified_gmt":"2022-12-15T15:10:07","slug":"la-communication-en-temps-de-pandemie","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/la-communication-en-temps-de-pandemie\/","title":{"rendered":"Confinement : quelle strat\u00e9gie num\u00e9rique adopter"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0|0px|0px|0|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb122px\u00a0\u00bb custom_margin=\u00a0\u00bb-78px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/h1>\n

Confinement : quelle strat\u00e9gie num\u00e9rique adopter<\/span><\/h1>\n

La communication en temps de pand\u00e9mie est la cl\u00e9 pour assurer la survie des commerces. L\u2019Europe est de retour en confinement jusqu\u2019\u00e0 nouvel ordre en raison de la hausse des cas observ\u00e9s dans le dernier mois. Les commerces se sont donc r\u00e9invent\u00e9s et communiquent des messages un peu diff\u00e9rents, invitant toujours \u00e0 l\u2019achat, \u00e0 travers des messages rassurants.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2020\/11\/Confinement-Blog-Article-Varibase.png\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb inline_fonts=\u00a0\u00bbCircular Book\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Offre sp\u00e9ciale pour cette p\u00e9riode de confinement<\/span><\/h2>\n

La nouvelle vague am\u00e8ne les commerces \u00e0 d\u00e9velopper de nouvelles mani\u00e8res d\u2019entrer en relation avec\u00a0les consommateurs<\/span> et promet davantage le num\u00e9rique pour passer les achats. Par exemple, la marque Misericordia a mis en place un syst\u00e8me de rendez-vous priv\u00e9 \u00e0 l\u2019aide de Facetime<\/em>. Ce service permet donc aux consommateurs de discuter avec une personne de l\u2019\u00e9quipe qui elle est en magasin et qui peut r\u00e9pondre aux questions et m\u00eame se promener dans la boutique, et cela, de fa\u00e7ons 100% s\u00e9curitaire \u00e0 l\u2019aide de leur cellulaire ou autre appareil mobile. Aussi avec l\u2019arriv\u00e9e des f\u00eates la boutique permet aux gens qui habitent \u00e0 moins de 1km de la boutique de venir en magasin voir la collection (en respectant les mesures sanitaires) pour ensuite aller acheter en ligne.<\/span><\/p>\n

\"Confirnement<\/span><\/p>\n

La compagnie Chantelle<\/em> \u00e0 elle aussi mit \u00e0 disposition un service de ventes \u00e0 distance par appel vid\u00e9o avec une conseill\u00e8re en magasin. <\/span><\/p>\n

\"Confinement\"<\/p>\n

D\u2019autres magasins ont mis en place un service de commande en ligne avec ramassage \u00e0 la boutique comme le magasin la chaise longue et les boutiques Aubert<\/em>.<\/span><\/p>\n

\"Confinement<\/p>\n

Offre sp\u00e9ciale pour cette p\u00e9riode<\/span><\/h2>\n

Une autre tendance que l\u2019on observe avec ce second confinement de cette pand\u00e9mie sont les offres offertes par les magasins. La plupart des boutiques vont offrir des rabais, des livraisons \u00e0 prix modique par exemple, la boutique Le Chapitre<\/em> offre la livraison \u00e0 0,01 euro avec achat de 15 euros ce qui est pratiquement gratuit. Aussi avec l\u2019arriv\u00e9e des f\u00eates,<\/strong><\/span><\/a> l\u2019offre de paquet cadeau est \u00e9galement offerte \u00e0 un prix plus bas qu\u2019\u00e0 l\u2019habitude. Le d\u00e9lai de retour d\u2019article passe de 30 \u00e0 45 jours pour permettre aux gens d\u2019avoir plus de temps et flexibilit\u00e9. <\/span><\/p>\n

\"Confinement<\/span><\/p>\n

Les boutiques mettent \u00e9videmment beaucoup d\u2019emphase sur le site en ligne, mais \u00e9galement sur les m\u00e9dias sociaux o\u00f9 ils communiquent des offres sp\u00e9ciales pour les clients.\u00a0Marie Sixtine<\/em>\u00a0r\u00e9serve des surprises sur leurs m\u00e9dias sociaux et site en ligne.<\/span><\/p>\n

\"Confinement
\n<\/span><\/p>\n

Mise \u00e0 jour de la situation des mesures sanitaire et la continuit\u00e9 des op\u00e9rations<\/span><\/h2>\n

D’autres types de courriels sont tr\u00e8s populaires durant cette p\u00e9riode de pand\u00e9mie, sont les courriels des entreprises qui peuvent rester ouvertes ou qui sont des services essentiels. Par exemple la compagnie Bricoman<\/em> est consid\u00e9r\u00e9e comme un service essentiel et communique donc sur cette information, ainsi que sur les nouvelles mesures de pr\u00e9cautions sanitaires \u00e0 prendre en compte. Des webinaires sur diff\u00e9rents sujets du domaine de la construction et de la r\u00e9novation sont \u00e9galement organis\u00e9s.<\/span><\/p>\n

\"Confinement<\/p>\n

Nous avons \u00e9galement les compagnies du domaine de la restauration qui communiquent sur le message de leur ouverture, malgr\u00e9 la situation, ainsi que les diff\u00e9rentes options qui s\u2019offrent aux consommateurs pour commander ou aller ramasser leur repas au restaurant. Par exemple, Mc Donald<\/em> qui dans leurs courriels pr\u00e9sente les diff\u00e9rentes options pour appr\u00e9cier un McDo<\/em> en toute s\u00e9curit\u00e9 et bien s\u00fbr promouvoir leur application mobile. Un nouveau hashtag, #ReBienChezSoi pour montrer le soutien des entreprises et inciter les gens \u00e0 rester chez eux pour \u00eatre capable de passer \u00e0 travers ce confinement rapidement, mais en s\u00e9curit\u00e9.<\/span><\/p>\n

\"Confinement\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"Hashtag\"<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

On comprend donc qu\u2019il existe plusieurs mani\u00e8res et strat\u00e9gies, qui sont majoritairement num\u00e9riques, de se r\u00e9inventer pour assurer la survie d\u2019un commerce. Cela n\u2019a pas besoin d\u2019\u00eatre tr\u00e8s couteux, comme nous l\u2019avons vu ici en Europe, mais plusieurs de ses techniques sont d\u00e9j\u00e0 en place ici au Qu\u00e9bec et d\u2019autres inspir\u00e9s de l\u2019Europe pourraient \u00e9galement voir le jour si n\u00e9cessaire. Ce qui est important \u00e0 garder en t\u00eate est que la communication en temps de pand\u00e9mie est essentielle pour rassurer et fid\u00e9liser leur client\u00e8le.<\/span><\/p>\n

<\/span><\/strong><\/span><\/p>\n

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Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>\n

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