{"id":1473,"date":"2020-04-20T12:57:52","date_gmt":"2020-04-20T16:57:52","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=1473"},"modified":"2023-04-26T11:09:40","modified_gmt":"2023-04-26T15:09:40","slug":"boite-a-outils-varibase","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/boite-a-outils-varibase\/","title":{"rendered":"Bo\u00eete \u00e0 Outils Varibase"},"content":{"rendered":"\n\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb-61px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-19px|||||\u00a0\u00bb]

 <\/p>\n

La bo\u00eete \u00e0 outils Varibase<\/span><\/h1>\n

Dans cette p\u00e9riode, nous souhaitions vous partager nos outils et vous faire b\u00e9n\u00e9ficier des meilleures pratiques en IA et Marketing, technologie et design.<\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2020\/04\/visuel-arc-en-ciel-3×2-Blog.jpg\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb]

Chez Varibase<\/a><\/strong><\/span>, nous sommes experts en marketing relationnel ! A ce titre nous avons d\u00e9velopp\u00e9 toute une gamme d’outils\u00a0faciles et rapides \u00e0 mettre en place au sein de vos services marketing. Notre objectif est de vous accompagner par la mise en place d’actions efficaces de type quick win<\/em>, qui vous permettrons d’optimiser votre budget marketing et de maximiser votre ROI.\u00a0<\/span><\/span><\/p>\n

\"Boite

\u00a0<\/p><\/div>\n

<\/strong><\/span><\/p>\n

D\u00e9couvrez les outils Varibase<\/a><\/strong><\/span><\/p>\n

Chez Varibase<\/span><\/strong><\/a>, nous sommes des gourous du marketing personnalis\u00e9 et du marketing en temps r\u00e9el<\/a><\/strong><\/span>. Nous avons d\u2019ailleurs r\u00e9alis\u00e9 une conf\u00e9rence sur ce th\u00e8me pour Les Affaires en f\u00e9vrier. Nous avons \u00e9galement pr\u00e9sent\u00e9 une autre conf\u00e9rence sur la maturit\u00e9 CRM des entreprises<\/a><\/strong><\/span>, lors du Salon Connexion en 2019.
Nous sommes aussi ceinture noire en marketing automation, nous avons m\u00eame \u00e9labor\u00e9\u00a0l\u2019ensemble des sc\u00e9narios de marketing automation du P\u00e8re No\u00ebl<\/strong><\/span><\/a>.
<\/span><\/p>\n

A ce titre, nous ma\u00eetrisons les principales plateformes de courriels et marketing automation, et nous sommes en mesure d\u2019am\u00e9liorer votre d\u00e9livrabilit\u00e9<\/a><\/strong><\/span>\u00a0et de vous sortir de la cat\u00e9gorie des spams<\/strong><\/span><\/a>.
<\/span><\/p>\n

Nous nous sommes \u00e9galement associ\u00e9s \u00e0 des partenaires de choix en data pour cr\u00e9er une offre en intelligence artificielle et marketing, dans le but de cr\u00e9er un algorithme capable de rendre vos donn\u00e9es transactionnelles intelligentes : Le Matchbot<\/strong><\/span><\/a>.
<\/span><\/p>\n

Nous avons aussi cr\u00e9\u00e9 un syst\u00e8me pour r\u00e9aliser un diagnostic de votre base de donn\u00e9es courriels<\/strong><\/span><\/a>. Quelque soit votre plateforme, nous sommes en mesure d\u2019analyser vos donn\u00e9es et vous indiquer les raisons de la baisse de la performance de votre base de donn\u00e9es courriels, pourquoi il y a une augmentation des d\u00e9sabonnements ou un ralentissement des inscriptions.
<\/span>
De plus, vous vous \u00eates peut-\u00eatre d\u00e9j\u00e0 demand\u00e9 quelles sont les actions marketing qui vous ont permis de convertir des prospects en client. Pour cela, nous travaillons sur les meilleures plateformes pour d\u00e9terminer votre mod\u00e8le d’attribution<\/strong><\/span><\/a>.
<\/span>
Enfin, chez Varibase<\/strong><\/span><\/a>, nous savons \u00e9galement allier design et technologie<\/strong><\/span><\/a> pour cr\u00e9er de template efficace, r\u00e9aliser une refonte du design de courriels, des publipostages avec une personnalisation avanc\u00e9e. Nous pouvons \u00e9galement r\u00e9aliser un benchmark de vos courriels<\/strong><\/span><\/a> par rapport \u00e0 ceux de l\u2019industrie et des meilleurs pratiques de courriels.<\/span><\/p>\n

D\u00e9couvrez les outils Varibase<\/a><\/strong><\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb3.25″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbzn5wy2rn@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ title_level=\u00a0\u00bbh3″ 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Varibase<\/strong><\/p>\n

Agence sp\u00e9cialis\u00e9e en marketing relationnel et interactif, compos\u00e9e d\u2019une trentaine de collaborateurs bas\u00e9s en France et au Canada. Varibase d\u00e9veloppe des programmes de fid\u00e9lisation et d\u2019acquisition uniques bas\u00e9s sur l\u2019analyse et la compr\u00e9hension des comportements des consommateurs et des influenceurs. Elle s\u2019appuie sur l\u2019utilisation de tactiques marketing cibl\u00e9es, hyper personnalis\u00e9es, interactives et cross-canal.<\/p>\n

Montr\u00e9al : +1 (514) 871 0775
Paris :\u00a0+33 6 74 95 58 08<\/p>\n

\"Logo\u00a0\u00a0\"Logo<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbcontact@varibase.com\u00a0\u00bb title=\u00a0\u00bbFormulaire de contact\u00a0\u00bb custom_message=\u00a0\u00bb%%name%%||et_pb_line_break_holder||%%email%%||et_pb_line_break_holder||%%message%%||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre message. 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