{"id":1454,"date":"2020-04-16T10:49:56","date_gmt":"2020-04-16T14:49:56","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=1454"},"modified":"2020-04-22T09:36:02","modified_gmt":"2020-04-22T13:36:02","slug":"diagnostic-courriels","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/diagnostic-courriels\/","title":{"rendered":"Un diagnostic courriels"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|0px|0|false|false\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb122px\u00a0\u00bb custom_margin=\u00a0\u00bb-78px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n

 <\/p>\n

<\/span><\/h1>\n

Diagnostic de base de donn\u00e9es courriels<\/span><\/h1>\n

Votre base de donn\u00e9es courriels est une mine d\u2019or pour parvenir \u00e0 joindre vos clients. Encore faut-il en prendre soin et la faire cro\u00eetre ! Mais que faut-il faire quand la situation se complique ? Faites un diagnostic de votre base de donn\u00e9es courriels.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2019\/10\/varibox.jpg\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb inline_fonts=\u00a0\u00bbCircular Book\u00a0\u00bb]Au fil du temps, vous constatez une baisse de la performance de la base de donn\u00e9es de courriels :<\/span><\/p>\n

\u2022 <\/strong><\/span>la croissance de la base est quasiment au point mort
\n\u2022 <\/strong><\/span>quelques pics de d\u00e9sabonnements
\n\u2022 <\/strong><\/span>une diminution constante du taux d\u2019ouverture<\/span><\/p>\n

Ceci n\u2019est pas une fatalit\u00e9, mais il est important d\u2019\u00eatre proactif avant que le probl\u00e8me ne soit plus important.
\n<\/span><\/p>\n

Aussi, chez Varibase<\/a><\/strong><\/span>, nous proposons une analyse pour en comprendre les raisons et pouvoir mettre en place un plan d\u2019action en cons\u00e9quence. Pour cela, nous r\u00e9alisons un diagnostic de base de donn\u00e9es courriels<\/strong>.
\n<\/span><\/p>\n

A partir de la base des donn\u00e9es de campagnes, nous analysons la performance des infolettres \u00e0 partir des donn\u00e9es disponibles : adresse courriel, source de l\u2019op-tin, type d\u2019op-tin, inscription\/date, ciblage\/date, ouverture\/date, clic\/date, cat\u00e9gorie des sujets des liens cliqu\u00e9s, d\u00e9sabonnement\/date, hard bounce\/date, etc\u2026)
\nIl s\u2019agit donc d\u2019un \u00ab diagnostic de la base courriels<\/em> \u00bb.\u00a0<\/span><\/p>\n

Ce diagnostic se r\u00e9alise \u00e0 2 niveaux :
\n\u2022 Un niveau statique :<\/strong> c\u2019est \u00e0 dire les facteurs qui expliquent le comportement du client face au courriel : clic et d\u00e9sabonnement<\/strong>.
\n\u2022 Un niveau dynamique :<\/strong> qui montre l\u2019\u00e9volution de la performance des communications en fonction de chacun des facteurs suivant sur une p\u00e9riode de temps de 3 ans environ : l\u2019acquisition, la fr\u00e9quence de communication, l\u2019attrition, les sujets des liens dans le message<\/strong> \u2026
\n<\/span><\/p>\n

L\u2019objectif :<\/strong>
\nd\u00e9terminer la qualit\u00e9 de la base de courriels et son activit\u00e9, tout autant que la performance des campagnes, de faire de l\u2019hygi\u00e8ne de la base de donn\u00e9es si cela est n\u00e9cessaire et de d\u00e9terminer les mesures \u00e0 prendre. Un diagnostic de base de donn\u00e9es courriels pourrait ainsi vous permettre d’am\u00e9liorer vos performances courriels et accroitre votre nombre de contacts.<\/span>
\n<\/span><\/span><\/p>\n


\nSi vous souhaitez en savoir plus, notre \u00e9quipe d\u2019experts est \u00e0 votre disposition pour r\u00e9pondre \u00e0 vos questions :\u00a0<\/span><\/p>\n

Contacter Varibase pour en savoir plus<\/a><\/strong><\/span><\/span><\/p>\n

Nous avons d\u00e9velopp\u00e9 toute une gamme de produits faciles et rapides \u00e0 mettre en place au sein de vos services marketing. Notre objectif est de vous accompagner par la mise en place d’actions efficaces de type quick win<\/em>, qui vous permettrons d’optimiser votre budget marketing et de maximiser votre ROI<\/span>.<\/span><\/p>\n

D\u00e9couvrez la bo\u00eete \u00e0 outils Varibase<\/span><\/span><\/strong><\/span><\/a><\/span><\/p>\n

<\/span><\/strong><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbNewsletter Subscribe Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.7″ background_color=\u00a0\u00bb#6cbfa2″ background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|21px|0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb673″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb3.25″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_2_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb1000px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbzn5wy2rn@robot.zapier.com\u00a0\u00bb title=\u00a0\u00bbAbonnez-vous \u00e0 l’infolettre\u00a0\u00bb custom_message=\u00a0\u00bb%%email%%||et_pb_line_break_holder||||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb redirect_url=\u00a0\u00bbhttps:\/\/blog.varibase.com\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre inscription.\u00a0\u00bb submit_button_text=\u00a0\u00bbJe suis curieux\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3″ title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#000000″ form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#000000″ button_border_width=\u00a0\u00bb5px\u00a0\u00bb button_border_color=\u00a0\u00bb#000000″ button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb0px\u00a0\u00bb button_font=\u00a0\u00bb||||||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px||15px|11px||\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_contact_button=\u00a0\u00bbfloat: none!important;||text-align: center!important;\u00a0\u00bb border_color_bottom=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_contact_field field_id=\u00a0\u00bbEmail\u00a0\u00bb field_title=\u00a0\u00bbAdresse e-mail\u00a0\u00bb field_type=\u00a0\u00bbemail\u00a0\u00bb fullwidth_field=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.0″ form_field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb form_field_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb field_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22.3″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb50px|0px||0px|false|false\u00a0\u00bb global_module=\u00a0\u00bb672″ saved_tabs=\u00a0\u00bball\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb3.25″ background_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb0|0px|13px|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.0.3″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#b3b3b3″ header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb max_width=\u00a0\u00bb93%\u00a0\u00bb border_color_all=\u00a0\u00bb#0c0c0c\u00a0\u00bb]<\/p>\n

Varibase<\/strong><\/p>\n

Agence sp\u00e9cialis\u00e9e en marketing relationnel et interactif, compos\u00e9e d\u2019une trentaine de collaborateurs bas\u00e9s en France et au Canada. Varibase d\u00e9veloppe des programmes de fid\u00e9lisation et d\u2019acquisition uniques bas\u00e9s sur l\u2019analyse et la compr\u00e9hension des comportements des consommateurs et des influenceurs. Elle s\u2019appuie sur l\u2019utilisation de tactiques marketing cibl\u00e9es, hyper personnalis\u00e9es, interactives et cross-canal.<\/p>\n

Montr\u00e9al : +1 (514) 871 0775
Paris :\u00a0+33 6 74 95 58 08<\/p>\n

\"Logo\u00a0\u00a0\"Logo<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_contact_form captcha=\u00a0\u00bboff\u00a0\u00bb email=\u00a0\u00bbcontact@varibase.com\u00a0\u00bb title=\u00a0\u00bbFormulaire de contact\u00a0\u00bb custom_message=\u00a0\u00bb%%name%%||et_pb_line_break_holder||%%email%%||et_pb_line_break_holder||%%message%%||et_pb_line_break_holder||\u00a0\u00bb use_redirect=\u00a0\u00bbon\u00a0\u00bb success_message=\u00a0\u00bbMerci pour votre message. 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D\u00e9sabonnement, baisse du taux d\u2019ouverture, r\u00e9duction du nombre de nouveaux inscrits, un \u00e9tat des lieux s\u2019impose.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[19,20,16,34,36,17,18,35,39,41],"class_list":["post-1454","post","type-post","status-publish","format-standard","hentry","category-performance-analysis","tag-campagnecourriel","tag-campagneemailing","tag-courriel","tag-data","tag-donnees","tag-email","tag-emailing","tag-ia","tag-intelligenceartificielle","tag-personnalisation"],"yoast_head":"\nUn diagnostic courriels - Le blog du Marketing Relationnel, par Varibase<\/title>\n<meta name=\"description\" content=\"D\u00e9sabonnement, baisse du taux d\u2019ouverture, r\u00e9duction du nombre de nouveaux inscrits, faites un diagnostic de la base de donn\u00e9es courriels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/varibase.com\/blog\/diagnostic-courriels\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Henry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/\"},\"author\":{\"name\":\"Fanny Henry\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#\\\/schema\\\/person\\\/08a0931b143bb04f84fa03b85f512be9\"},\"headline\":\"Un diagnostic courriels\",\"datePublished\":\"2020-04-16T14:49:56+00:00\",\"dateModified\":\"2020-04-22T13:36:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/\"},\"wordCount\":2017,\"publisher\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/varibase.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/VB-Logo-Facebook-e1557841599704.png\",\"keywords\":[\"campagnecourriel\",\"campagneemailing\",\"courriel\",\"data\",\"donn\u00e9es\",\"email\",\"emailing\",\"IA\",\"Intelligenceartificielle\",\"personnalisation\"],\"articleSection\":[\"Mesure de la performance\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/\",\"url\":\"https:\\\/\\\/varibase.com\\\/blog\\\/diagnostic-courriels\\\/\",\"name\":\"Un diagnostic courriels - 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