{"id":1305,"date":"2020-03-06T16:36:43","date_gmt":"2020-03-06T21:36:43","guid":{"rendered":"https:\/\/varibase.com\/blog\/?p=1305"},"modified":"2023-02-01T12:42:04","modified_gmt":"2023-02-01T17:42:04","slug":"matchbot-donnees-transacitonnelles-intelligentes","status":"publish","type":"post","link":"https:\/\/varibase.com\/blog\/matchbot-donnees-transacitonnelles-intelligentes\/","title":{"rendered":"Matchbot"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0|0px|0|0|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb-60px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbPT Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(255,255,255,0.7)\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbPoppins|500|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb44px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bb||||||||\u00a0\u00bb header_4_font=\u00a0\u00bb||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

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Matchbot\u00a0<\/strong>\u00a0<\/span><\/h1>\n

Un algorithme pour rendre vos donn\u00e9es transactionnelles intelligentes.
<\/span>D\u00e9couvrez les meilleurs matchs de votre offre produit.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0|0px|25px|0px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/varibase.com\/blog\/wp-content\/uploads\/2020\/03\/Matchbot-logo.png\u00a0\u00bb content_max_width=\u00a0\u00bb800px\u00a0\u00bb admin_label=\u00a0\u00bbLe 11 f\u00e9vrier dernier Varibase a particip\u00e9 au Sommet Customer Journey qui avait lieu \u00e0 la grande biblioth\u00e8que nationale.\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5″ header_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb32px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_color_all_image=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Le <\/span>MatchBot , <\/span><\/a><\/strong>algorithme d\u00e9velopp\u00e9 par Varibase, permet de d\u00e9tecter rapidement quels produits, marques ou cat\u00e9gories, vos consommateurs associent. Ces informations vous permettront de proposer \u00e0 vos clients le meilleur produit pour leur prochain achat.<\/span><\/p>\n

Votre objectif
<\/strong><\/span><\/span><\/h3>\n

En tant que professionnel du marketing, des ventes et du e-commerce, vous souhaitez transformer vos donn\u00e9es transactionnelles en enseignements marketing ?<\/span><\/p>\n

Notre solution
<\/strong><\/span><\/h3>\n

Le Matchbot permet de d\u00e9tecter rapidement les combinaisons de produits, marques ou cat\u00e9gories r\u00e9alis\u00e9es par vos consommateurs. Ces informations vous permettront de proposer \u00e0 vos clients le meilleur produit pour leur prochain achat.<\/span><\/p>\n

Gr\u00e2ce au Matchbot<\/a><\/strong><\/span>, vous pourrez<\/strong> …
\u2022 Proposer le bon produit au bon moment au bon consommateur
\u2022 Maximiser les parcours de vos clients au sein de votre offre
\u2022 Rationnaliser vos budgets publicit\u00e9
\u2022 Nourrir une intelligence artificielle pour acc\u00e9l\u00e9rer son apprentissage (machine learning)
<\/span><\/p>\n

Gr\u00e2ce au Matchbot<\/a><\/strong><\/span>, vous d\u00e9couvrirez<\/strong> …
\u2022 Quels sont vos produits leaders<\/strong>, qui permettent de recruter
\u2022 Vos produits passerelle<\/strong>, qui permettent de faire le pont entre deux produits\/cat\u00e9gories
\u2022 Vos produits compl\u00e9mentaires<\/strong>, parfaits pour compl\u00e9ter un panier au passage en caisse et augmenter la valeur de vos clients.
\u2022 Ou encore vos produits autonomes<\/strong>, qui ont une force d\u2019attraction ind\u00e9pendante du reste de votre offre.
<\/span><\/p>\n

Gr\u00e2ce au Matchbot<\/a><\/strong><\/span>, vous apprendrez<\/strong> …
Que vos meilleurs vendeurs ne sont pas toujours ceux qui vous permettent d\u2019acqu\u00e9rir de nouveaux clients, que pour assurer le succ\u00e8s d\u2019un lancement de produit, il ne faut parfois pas le mettre en avant dans toutes vos communications. Le matchbot va vous permettre de conforter des intuitions, mais aussi vous surprendre.<\/span><\/p>\n

\u00ab Les enseignements du Matchbot vont vous surprendre et challenger vos intuitions \u00bb<\/strong><\/span><\/span><\/p>\n

Quiz \u00ab\u00a0\u00c9chec ou match\u00a0\u00bb<\/strong><\/h3>\n

– Est-ce la peinture qui fait vendre les pinceaux ou les pinceaux qui font vendre la peinture ?
– Pour une marque de v\u00eatements mixtes, savez-vous \u00e0 quelles clientes proposer des v\u00eatements homme ?
– Dans une enseigne de jardinerie, \u00e0 quel client faut-il proposer les jeux ext\u00e9rieurs ?
– Dans un centre d\u2019achat, selon vous une femme qui a achet\u00e9 des v\u00eatements, est plus susceptible d\u2019acheter des cosm\u00e9tiques ou bien des articles fitness ?
Vous aimeriez conna\u00eetre les r\u00e9ponses \u00e0 ces questions ?
C’est le moment de tester notre algorithme.<\/span><\/p>\n

En tant que professionnels du marketing, des ventes et du e-commerce,
vous souhaitez transformer vos donn\u00e9es transactionnelles en enseignements marketing?
<\/span>
C\u2019est le moment de tester notre Matchbot<\/a><\/strong><\/span><\/span><\/p>\n

LIVRABLE<\/strong>
<\/span><\/h3>\n

Un rapport d\u00e9taill\u00e9 sur votre cha\u00eene de valeur avec des recommandations strat\u00e9giques et op\u00e9rationnelles pour les mettre en \u0153uvre.<\/span><\/p>\n

PR\u00c9REQUIS<\/strong>
<\/span><\/h3>\n

Avoir des donn\u00e9es transactionnelles (panier d’achat, carte de fid\u00e9lit\u00e9…).<\/span><\/p>\n

 <\/p>\n

Vous souhaitez en savoir plus ? N\u2019h\u00e9sitez pas \u00e0 nous contacter<\/span><\/span><\/strong><\/a>.<\/span><\/p>\n

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Soyez curieux !<\/h2>\n

Nous vous proposons r\u00e9guli\u00e8rement les meilleurs articles, livres blancs et infographies en lien avec le marketing relationnel, le parcours client, la donn\u00e9e et l’analytique.<\/span><\/p>\n

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\"Logo<\/a><\/p>\n

 <\/p>\n

Agence de marketing relationnel et digital pour atteindre vos objectifs en acquisition, fid\u00e9lisation et r\u00e9tention<\/span><\/strong><\/p>\n

\"Varibase<\/a><\/span><\/strong><\/p>\n

 <\/p>\n

\u00a0Division de Varibase.com<\/strong><\/span><\/p>\n

100, Rue Ann
<\/span><\/strong>Montr\u00e9al (QC) H3C 2J8
<\/span><\/strong>Canada<\/span><\/strong><\/p>\n

<\/i>\u00a0\u00a0+1 (514) 295-2023<\/span><\/p>\n

<\/i>\u00a0contact@varibase.com<\/span><\/p>\n

<\/i>\u00a0\u00a0<\/i><\/p>\n

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